FDBusiness.com

‘Health,’ ‘Naturalness’ and ‘Energy’ the Buzzwords for New Beverages

 Breaking News
  • Royal Unibrew Completes Acquisition of French Lemonade Business Royal Unibrew, the Denmark-based beverages group, has completed the acquisition of Etablissements Geyer Fréres for an enterprise value of DKr660 million (€88.5 million) financed by bank debt. The acquisition of Etablissements Geyer Fréres will give Royal Unibrew increased access to the French soft drinks market and will further strengthen its export portfolio. Employing about 100 [...]...
  • Private Label Outperforms FMCG Brands in Europe Private label continues to grow across Europe and is now outperforming brands in the majority of markets measured by big data and technology expert for consumer FMCG industries, IRI in its analysis of private label performance across eight major Western economies markets (UK, France, Germany, Greece, Italy, Spain, Netherlands and the US) during 2017. Growing +4% year on [...]...
  • Meat & Poultry – Future-proof For Success The meat market remains fast-moving and competitive. As part of this processors and retailers are always looking for a point of differentiation. As well as new product development, this can mean new pack formats. Convenience remains a major driver here but this has to be matched by the ability to maintain product quality and freshness [...]...
  • Ready Meals – Not Ready For the Future New research (1) published by Eating Better, a powerful alliance of more than 50 organisations, shows that supermarkets need to shake up their ready meal ranges. They are not catering for the growing number of flexitarian customers who are cutting back on their meat eating for their health and the health of the planet (2). [...]...
  • Top 100 Largest Spirits Brands Revealed The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering [...]...

‘Health,’ ‘Naturalness’ and ‘Energy’ the Buzzwords for New Beverages

‘Health,’ ‘Naturalness’ and ‘Energy’ the Buzzwords for New Beverages
January 17
12:38 2011

Rising consumer interest in health and naturalness is being strongly reflected in new product activity in the global soft drinks market. According to Innova Market Insights, 60% of the soft drinks launches recorded globally in 2010 had a health positioning of some sort. This was primarily in terms of ‘passive health’ (food minus), although over 20% of products were launched with an active health (food plus) message of some kind.

“Interest in health is clearly not the only factor driving soft drinks product activity, but it has become highly significant in indicating potential future market directions, both globally and regionally,” says LuAnn Williams, head of research at Innova Market Insights. “While hydration and refreshment remain key to the market, many traditional soft drinks categories such as carbonates, are maturing, and there is rising interest in newer, often higher-value-added lines offering additional benefits, which increasingly seem to include healthier options.”

The most popular health-related claims recorded by Innova Market Insights during 2010 were undoubtedly concerned with ‘naturalness’ and freedom from artificial additives and preservatives. This encompassed a wide range of products, led by juices and water, which tend to be seen as inherently fairly natural. Over 20% of launches recorded by Innova Market Insights were marketed as free from additives and preservatives, while well over 10% were marketed as natural. Combining the two categories resulted in nearly one-third of total soft drinks launches using either one or both claims.

The more traditional health-related area of low-calorie or diet drinks also continued to receive considerable attention, with reduced-sugar, sugar-free and no-added-sugar lines taking second place overall in terms of health claims, ahead of low-calorie products. Over one-fifth of launches were positioned as either low-calorie or sugar-free/reduced-sugar/no-added sugar or both. The next place, but at a distance, went to drinks marketed as containing antioxidants, used on about 6% of the 2010 drinks launches recorded by Innova Market Insights; just under half of which were juices and juice drinks.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements