International dairy group FrieslandCampina has developed Triplet – three varieties of customised milk to suit three different age groups. Research shows that the nutritional needs of children change as they grow older. Milk is naturally rich in nutrients that children and adults need, but it is also suitable as a basis for further nutrient enrichment, a practice which is quite common in Asian countries.
For a number of countries in South East Asia, FrieslandCampina has launched three distinct types of enriched UHT milk for three different age groups: toddlers (1-3 years), children (4-12 years) and teenagers (13 years and older). The Triplet concept, was introduced in Thailand (Foremost) at the end of 2010, followed by Malaysia (Dutch Lady) and Indonesia (Frisian Flag). These are the three leading UHT milk brands in these countries.
With ‘3 Milks for 3 Ages’ FrieslandCampina is ensuring innovative segmentation in the market for UHT milk. Segmentation is the best way to promote the consumption of milk in the different age groups. It also leads to even greater appreciation of milk among consumers. With Triplet, FrieslandCampina offers people the opportunity to drink the milk which most closely meets their needs.
