Heineken and Facebook have announced a global partnership, which will see the two companies collaborate on digital campaigns for Heineken’s brands around the world. The new partnership further strengthens Heineken’s position in the digital space. The Heineken Facebook fan page is already the largest for any beer brand with over 4.6 million adult users. Two of the brewing group’s other leading brands, Kingfisher and Dos Equis, are also in the top seven beer brands with the greatest number of Facebook fans.
Facebook will provide Heineken with a global marketing platform that reaches millions of people as well as access to Facebook’s deep expertise in building long-term relationships between brands and their audiences. The collaboration also provides Heineken with access to Facebook’s latest products.
Alexis Nasard, chief commercial officer at Heineken, comments: “As our adult consumers are increasingly spending more time on digital space and social media, it is important that our brands are active in this environment. Our partnership with Facebook is another significant development in our communication strategy as we continue to look for innovative ways for our brands to ignite the digital conversation and connect with our consumers.”
Heineken’s Facebook fan page has enabled the company to deepen its engagement with over 4.6 million adult users. Facebook provides a unique platform to share the brand’s creative award winning campaigns ‘The Entrance’ and ‘The Date’, and engage through its global sports sponsorship platforms – UEFA Champions League and the 2011 Rugby World Cup.