ASDA is launching its Chosen by You salad dressings in a new 250ml PET bottle, designed and produced by APPE, which offers significant consumer convenience and sustainability benefits. The PET bottle has produced a 90% weight reduction over the glass bottle it is replacing, achieving a saving of around 200 tonnes of packaging per annum. The lighter bottle also delivers corresponding transport efficiencies leading to reduced costs and carbon impact in the logistics chain, while its high resistance to shattering eliminates breakages during filling and distribution.
For the consumer the lightweight bottle is equally easy and safe to handle in the kitchen environment. Its excellent clarity promotes a quality brand image and creates effective on-shelf appeal. In addition, PET has a very positive environmental profile in terms of its recyclability.
The bottle, which is the first of its kind for private label salad dressings in the UK, has been designed by APPE’s dedicated design facility in Brecht, Belgium, and is manufactured by the two-stage process at the company’s Gresford factory, near Wrexham. APPE’s technical team worked closely with the closure supplier in the development, piloting and testing of the design to deliver a complete pack solution to the customer.
The dressings are being manufactured and packed by one of the UK’s leading suppliers of fine table sauces, salad dressings and chutneys. APPE’s experience of the food sector, its longstanding reputation in PET design and production, and its ability to provide a co-ordinated service from concept to delivery were critical factors in the company’s selection for this project.
“We’re really excited about the launch of our new and improved salad dressing range in the new PET bottle,” comments Suzie Hardy, senior packaging development manager, ASDA. “The high clarity of the material and premium shape promotes the quality of our Chosenby You brand. The new design features all of the convenience of the glass bottle and brings with it great environmental benefits.”
For further information contact APPE on Tel +44 1978 317378 or visit www.appepackaging.com.