Yorkshire-based cheese maker The Wensleydale Creamery has launched a traditionally churned butter in a bid to capture a piece of £680 million UK butter market. The Wensleydale Creamery, which previously produced butter last in the 1980′s, has introduced its new product ‘Dales Butter’, to complement its award winning range of core and blended Real Yorkshire Wensleydale Cheeses.
The Wensleydale Creamery will use its 115 years of dairy expertise, along with milk supplied by local Dales farming families, to produce the new butter. The premium product, made from fresh Wensleydale cream, will be wrapped in stylish black packaging.
David Hartley (pictured), managing director of The Wensleydale Creamery, says: “We have had constant calls from our loyal customers for the return of our regional butter, which prompted us to develop Dales Butter. We believe this new premium butter perfectly accompanies our current offering of branded cheeses.”
Dales Butter will be sold through independent retailers and from the Visitor Centre at The Wensleydale Creamery. The business then hopes to roll this out into supermarket chains this year. The Wensleydale Creamery supplies 44% of the Wensleydale cheese sold by UK retailers.