FDBusiness.com

 Breaking News
  • Zero Alcohol Drinks Growing 10% a Year in Europe A new report from Zenith Global on European Zero Alcohol Drinks forecasts sales growth of almost 10% a year over the next five years. Zenith Global estimates the European market at €5.9 billion in 2018. This would take 2023 value to €9.3 billion. “The United Kingdom is expected to achieve the highest growth rate at 30% [...]...
  • CO2 Refrigeration System For BrewDog’s Eurocentral Warehouse Star Refrigeration has been commissioned a second time to work with Scottish multinational craft beer company BrewDog as it continues to expand. The cold storage and distribution specialists successfully delivered an eco-friendly, cost effective solution for Europe’s first fully refrigerated beer warehouse. Having recently acquired the brand new Eurocentral warehouse in Motherwell, BrewDog commissioned Star to [...]...
  • ABF to Enter Joint Venture in China Associated British Foods and Yihai Kerry Arawana Holdings, a subsidiary of Wilmar International, are to form a 50:50 joint venture in China for the manufacture, sale and distribution of yeast and bakery ingredients. The joint venture will acquire existing Chinese yeast and bakery ingredients activities of AB Mauri, a division of ABF, and will leverage [...]...
  • Premium Products and Value Prices a Hit With Irish Grocery Shoppers The latest figures from Kantar show that overall the Irish grocery market grew by 4.2% over the 12 weeks to 19 May 2019, with Dunnes Stores holding off the challenge of Tesco and retaining pole position. Respective growth of 12.6% and 5.9% for Aldi and Lidl means that the retailers’ combined grocery market share stands [...]...
  • Lactalis Expands in Italy Lactalis Group is strengthening its position within the Italian dairy industry by acquiring cheese maker Nuova Castelli for an undisclosed sum. Operating 13 production sites in Italy and three abroad – in Poland, Hungary and the US – Nuova Castelli specialises in the production and distribution of AOC cheese such as Parmigiano Reggiano, Mozzarella di [...]...

September 19
09:44 2014

Chocolate chip cookie brand Chips Ahoy!, which has a worldwide value of more than $1bn, is launching in the UK for the first time.

Chips Ahoy! Popcorn Candy Chip and Chips Ahoy! Crispy Choco Caramel are recipes exclusive to the UK, made with special dough that melts quickly in the mouth.

The launch aims to drive incremental sales for the biscuit category by recruiting new, younger consumers, and has ambitions to become a £50m brand in the UK.

Chips Ahoy! will be supported by an £8m UK marketing investment over the next 18 months, including high-profile TV and digital activity, all led by Chips Ahoy! character Cookie Guy.

Rick Lawrence, who leads the biscuits category for Mondelēz International UK & Ireland, said: “We’re hugely excited to be bringing the fun and quirky personality of Chips Ahoy! to the UK for the first time. Our exclusive Chips Ahoy! recipes have different and distinctive flavour and texture combinations that have been developed to appeal to consumers who are looking for exciting experiences – something that’s currently missing from the biscuit category.

“By bringing these new, younger shoppers into biscuits, retailers can expect to drive incremental sales with a ground-breaking new product.”

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
  • October 17, 2019Future Food-Tech
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements