FDBusiness.com

Piper, the private equity firm, has invested £6 million in Mindful Chef, the UK’s favourite healthy recipe box brand. Mindful Chef was set up by childhood school friends Rob Grieg-Gran, Giles Humphries and Myles Hopper with a mission to make healthy eating easy. Since its launch in 2015 it has experienced rapid growth – including a 178% rise in sales in the past year – delivering nearly two million meals to UK consumers. Based in Wandsworth, London, the brand has annualised sales of £10 million and employs 27 people.

Piper’s £6 million investment will enable the business to continue to grow and expand its customer base in the UK, helping it capitalise on the rapid growth of the recipe box market which is forecast to double over the next 10 years.

Rory Gibbs, Piper’s investment director who led the deal, says: “Mindful Chef is well placed to continue accelerating the growth of the recipe box market with its highly differentiated health focused positioning. We are backing a young, dynamic team who are passionate about making healthy eating easier for their customers. We are excited to be joining them and helping them to realise their ambitions.”