FDBusiness.com

80% of UK Switching Socialising For Saturdays on the Sofa

 Breaking News
  • Canadian Dairy Giant to Acquire Dairy Crest For £975 Million Canada-based Saputo Group, which is one of the top ten dairy processors in the world, has made a recommended all cash offer of £975 million to acquire Dairy Crest, the UK dairy business. The acquisition will allow Saputo Group to increase its international presence and enter the UK market by acquiring and investing in a [...]...
  • Danone Continues to Make Progress Towards its 2020 Objectives Danone has reported a 0.7% decline in revenue to €24.66 billion with operating income down 26.5% to €2.74 billion for 2018. However, on a ‘like-for-like New Danone’ basis consolidated sales rose by 2.9% with a 3.6% growth in value, led by a continued mix and portfolio valorization, largely offsetting a 0.7% decline in volumes. All [...]...
  • European Commission Clears Acquisition of Gleadell by ADM The European Commission has approved, under the EU Merger Regulation, the acquisition of sole control of Gleadell Agriculture by ADM Arkady, both based in the UK. Gleadell is a supplier and exporter of various grain and oilseed products. ADM is part of the Archer Daniels Midland group of companies and is a processor of a [...]...
  • Arla Foods Delivers Turn-around After Tough Start to 2018 After a difficult first quarter, Arla Foods came out of 2018 with improved sales and brand share as the international dairy co-operative’s performance grew stronger throughout the year. The transformation programme Calcium delivered cost-savings far beyond targets for the year and thanks to a historically strong balance sheet the board of directors has proposed to [...]...
  • British Gin Boosted by Exports The latest figures from HM Revenue and Customs show that British gin sales abroad, in 2018, were worth £612 million – up 15% on the previous year. In 2016 export sales of the juniper-based spirit broke the half a billion-pound mark for the first time and since then the popularity of British gin has seen [...]...

80% of UK Switching Socialising For Saturdays on the Sofa

October 29
11:52 2014

80 per cent of British consumers are now switching into hibernation mode, choosing cosy nights in with the family over nights on the town with friends, according to new research from VoucherCodes.co.uk, the UK’s largest voucher website which works with over 3,000 of the UK’s biggest retailers and restaurants.

The draw of Saturday night TV is too much for 28 per cent of Brits, with Strictly Come Dancing voted the most popular weekend show by 17 per cent of the 2000 Brits surveyed. X-Factor has swayed nearly 1 in 10 (eight per cent) to give up their nights on the tiles. A further 28 per cent reveal that they’re choosing to stay in a bid to replenish their bank balance after a summer of fun. For the majority of Brits though, it’s the colder weather that’s making a night on the sofa more attractive than a night on the tiles with 73 per cent of Brits claiming they’re choosing to hibernate at home rather than face the cold.

The research also revealed what constitutes a perfect winter night for Brits – a winning formula of a takeaway, a drink in hand, a spot of retail therapy and Strictly Come Dancing. Curling up on the sofa wouldn’t be the same without a glass of wine and a pizza for the average Brit, who spends £35 on drinks, snacks and takeaways for their Saturday night in. Nearly half (44 per cent) of the UK will make the most of their spare time with a spot of shopping, picking up Christmas presents, new clothes and even holidays while they relax in front of the TV. For the average Brit second screen spending can tot up to £125.13 a time.

Women are leading the trend when it comes to spending Saturdays on the sofa, with a huge 87 per cent confessing they’re planning to stay in more often, and a third (33 per cent) doing so to avoid missing out on their favourite Saturday night shows (compared to just 20 per cent of men).

“With colder nights approaching and reality TV at its best, it’s understandable that the nation is swapping nights out for cosy Saturday nights in front of the fire. However, our ‘always on’ mobile culture is clearly impacting our spending habits, with nearly half of the UK online shopping while watching TV and spending nearly as much as they would on a night out,’ says Anita Naik, Lifestyle Editor at VoucherCodes.co.uk. ‘The sofa is quickly becoming the new high street for us Brits as we’re increasingly shopping for clothes, groceries, Christmas presents and even holidays while getting our latest reality TV fix.’’

The results emerged from a VoucherCodes.co.uk survey of 2,000 adults between 26-30th September 2014.VoucherCodesUK

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements