FDBusiness.com

95% of Consumers Buy Private Brands but Concerns in Food Quality and Safety Point to Need for Greater Transparency Trace One’s research underscores significant issues with consumer confidence across all food brands

 Breaking News
  • Nomad Foods to Acquire Goodfella’s Pizza UK-based Nomad Foods, Europe’s largest frozen food producer, has agreed to acquire the Goodfella’s Pizza business of Green Isle Foods from Boparan Holdings (incorporating 2 Sisters Food Group) for approximately €225 million on a debt free, cash free basis. Green Isle Foods is Ireland’s largest frozen food producer and is headquartered in Naas, County Kildare. The [...]...
  • CMA Accepts Refresco’s Remedy Proposal The UK Competition and Markets Authority (CMA) has in principle accepted the remedy proposed by Refresco regarding the acquisition of Cott’s bottling activities. Completion of the acquisition is now anticipated on 30 January 2018. On 3 January 2018, the CMA decided that the acquisition of Cott’s bottling activities by Refresco raises potential competition concerns in the [...]...
  • Dairy Crest Appoints Tom Atherton as Deputy Chief Executive Dairy Crest has appointed Tom Atherton as Deputy Chief Executive with immediate effect. He retains his responsibilities as Group Finance Director. Tom Atherton. Since his appointment to the Board in 2013, Tom Atherton has taken on additional responsibilities including the chairmanship of Frylight, the strategic leadership of Dairy Crest’s Butters, Spreads and Oils business, and more recently [...]...
  • European Strategy on Plastic Waste Adopted The first-ever Europe-wide strategy on plastics, has been adopted. It is a part of the transition towards a more circular economy. It is designed to protect the environment from plastic pollution whilst fostering growth and innovation, turning a challenge into a positive agenda for the Future of Europe. There is a strong business case for transforming the way [...]...
  • Nestlé to Sell US Confectionery Business to Ferrero Nestlé has agreed to sell its US confectionery business to Ferrero, the third-largest company in the global chocolate confectionery market, for SFr2.8 billion ($2.8 billion) in cash. Nestlé’s 2016 US confectionery sales reached about SFr900 million. The transaction is expected to close around the end of the first quarter of 2018 following the completion of [...]...

95% of Consumers Buy Private Brands but Concerns in Food Quality and Safety Point to Need for Greater Transparency Trace One’s research underscores significant issues with consumer confidence across all food brands

95% of Consumers Buy Private Brands but Concerns in Food Quality and Safety Point to Need for Greater Transparency Trace One’s research underscores significant issues with consumer confidence across all food brands
September 23
14:50 2015

BOSTON, Mass., September 24, 2015 Trace One, a global leader in private brand product lifecycle management (PLM) solutions and transparency software, today announced the results of its “Global Consumer Food Safety and Quality” research. The survey of over 3,000 shoppers across nine countries found that despite buying private food brands often, consumers are concerned about the safety and quality of the foods they eat.

 

Only 12 percent of the consumers surveyed said that they wholeheartedly trust the safety of the private and National food brands they consume and only 10 percent wholeheartedly trust the quality. In fact, more than a quarter (27 percent) of consumers do not even trust the information on food product labels.

 

An impressive 95 percent of consumers buy private brands, but trust was not a driver of that action. Nearly three-quarters of respondents said they chose private brands because of lower prices, whereas only 22 percent said they buy private brands because they trust the product’s quality.

 

“The good news is that consumers worldwide have embraced the value of private brands,  but the bad news is that they still do not trust the quality, safety and ingredient documentation of any food brand – be it private or National,” said Chris Morrison, CMO of Trace One. “Consumers are demanding more information and want reassurances that the foods they’re eating are safe – and originating from reliable sources. Brands that go above and beyond to share accurate and reliable product information with consumers will ultimately be rewarded with increased consumer trust.”

 

Key findings of the “Global Consumer Food Safety and Quality” research also include:

 

  • Of the only 5 percent who do not buy private brands, 25 percent named fewer choices and 24 percent cited lower food quality as their top reasons
  • An overwhelming majority of respondents (91 percent) say it’s important to them to know where their food comes from, but nearly two-thirds (62 percent) say they’re not provided with enough information about what’s in their food and its origins
  • 84 percent of respondents believe food retailers and manufacturers are responsible for private brand food quality and safety
  • More than one-third (36 percent) believe food retailers or manufacturers don’t act quickly enough or provide timely information during health scares

 

The independent online survey of more than 3,000 consumers was conducted in the summer of 2015 in Brazil, Denmark, Finland, France, Germany, Spain, Sweden, the United States and the United Kingdom.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 17, 2018Anfas Food Product
  • January 19, 2018International Green Week
  • January 20, 2018Sigep Rimini
  • January 24, 2018International Bulk Wine and Spirits Show (IBWSS)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements