FDBusiness.com

A Third of UK Diners Rarely Think About the Healthiness of Food When Eating Out

 Breaking News
  • UK Grocery Prices Rising at Fastest Rate in Four Years The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 5 November 2017, show UK supermarket sales have increased in value by 3.2% year-on-year in the run up to Christmas. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Volume sales have increased by less than 1%, meaning it’s [...]...
  • Alcohol Minimum Unit Pricing to Go Ahead in Scotland The UK Supreme Court has ruled that minimum unit pricing for alcohol, which was passed overwhelmingly by the Scottish Parliament in 2012, can now proceed. Scottish Health Secretary Shona Robison has welcomed the decision and confirmed she intends to make a statement to Parliament shortly, setting out the Scottish Government’s next steps. Following the unequivocal backing [...]...
  • GEA Brings Together Technologies to Supply Extended Production Line For BMI GEA has recently been selected to supply an extended pasta filata cheese production line for BMI in Jessen, Germany. With this exemplary project GEA brings together its joint cheese-making expertise, resulting from its acquisition of de Klokslag and CMT in 2014 and 2015 respectively, with GEA’s flow and processing experience to provide a single offering for this [...]...
  • Bosch Packaging Technology Wins German Design Award 2018 The Sigpack VPF (Vertical Platform for Flat Pouches), the first freely scalable flat pouch machine from Bosch, has been honoured with the German Design Award 2018 in the Excellent Product Design category. The German Design Council presents the prestigious award on an annual basis. The German Design Award is the second prestigious accolade for the [...]...
  • Premier Foods Returns to Revenue Growth Premier Foods, the UK convenience food group, has reported group revenue of £353.3 million for the 26 weeks ended 30 September 2017 – an increase of 1.5% on the prior period – with Branded revenue in line with last year at £295.4 million while Non-branded revenue increased by 10.1% to £57.9 million. Group reported half year [...]...

A Third of UK Diners Rarely Think About the Healthiness of Food When Eating Out

A Third of UK Diners Rarely Think About the Healthiness of Food When Eating Out
August 25
12:31 2014

New research from Mintel reveals that a third (33%) of British consumers ordered a takeaway once a week or more in the past three months and 31% ate in a restaurant once a week or more over the same period. But despite this regularity in eating out, over a third (37%) of diners say they rarely think about the healthiness of the food, rising to 44% of those aged 65+.

Indeed, eating out is big business, and this looks set to continue as the market is predicted to reach £33.5 billion in 2014, marking a 3% year on year rise. Mintel’s latest research reveals one in ten (11%) UK diners eat in a restaurant and 9% order a takeaway or home delivery more than once a week. Further to this, Londoners appear to be the most likely to desert the kitchen, as one in five (21%) claim to eat in a restaurant more than once a week and one in six (17%) order a takeaway more than once a week.

However, despite the fact that over half (55%) of Brits say they have tried to lose weight in the past year, it seems that when eating out the diet goes under the table. Whilst just 8% of all diners look for something healthy when dining out for a special occasion, 43% say they look for something indulgent. What is more, just one in eight (15%) say they prefer venues where the calorie counts are displayed on the menu. However, the research also shows that operators risk little in using these labels as less than one in ten (8%) say they would avoid the venues that do this. In addition, although Londoners dine out the most, they also appear to be the most interested in healthy eating trends, as 19% say they prefer dishes which include ‘superfoods’ to low-calorie or low fat dishes and 20% claim they would order more high-protein dishes if they were offered on the menu.

Helena Childe, Senior Foodservice Analyst at Mintel, says: “Although Government initiatives such as the Responsibility Deal are pushing eating out operators to think more about their healthy eating proposition, there is little widespread demand from consumers themselves, with nearly four in 10 stating that they rarely think about healthy eating concerns when eating out. However, whilst there is little widespread demand for health, some operators could leverage it to more proactively chase their share of the leisure pound, through targeted promotions for example. There is also an opportunity in breakfast and lunch products and in the ethnic sector in particular for operators to use healthy eating facets to grow sales.”

Whilst a third (32%) of diners say they tend to eat out more on impulse than plan restaurant trips in advance, it seems that the market is continuing to follow the trend towards casualisation, with 14% of diners saying that the main reason they eat out is for a regular treat. It appears however that diners are watching their pennies, as a third (32%) have used a money-off or discount vouchers from a restaurant in the past three months. Showing the use of these vouchers does not solely come down to pinched pockets, this rises to 39% of those who earn over £50,000.

Looking to the future, UK consumers show interest in more mixed service formats with three in ten (30%) diners interested in ordering food or drink from their table without waiters for example through smartphone apps or touchscreen tablets, with 10% having done so already. There is also hope for diners who hate to wait – as half (50%) of diners are interested in or have already pre-ordered food before arriving at a restaurant or cafe.

“More specific consumer targeting is at the heart of many current developments. From immersive venue design to standout websites which elongate engagement with diners, many of the current trends in the market revolve around reasserting the experience element of eating out. All of these hope to bring back a certain vibrancy to the eating out market after a long period of heavy discounting during the recession.” Helena Childe continues.

When it comes to restaurant choice the majority of Brits favour the pub, where three in five (60%) diners have eaten in or ordered food to go in the three months up to April 2014. Indeed, following this demand, pub catering has performed strongly in comparison to other eating out sectors in 2013, sales up 6% on 2012, rising from £6.6 billion to £7 billion.

In the fast food sector, fried chicken has seen the highest growth in the past year – rising almost 5% (4.6%) from £1.29 billion in 2012, to £1.35 billion in 2013. However, the burger remains the nation’s favourite fast food, holding a market value of £2.9 billion in 2013, up from £2.8 billion in 2012.

Finally, it seems that when it comes to eating out, most Brits look for a relaxed experience, with almost half (46%) looking for this quality when dining or ordering out for an everyday meal, and 38% for a special occasion. While a third (33%) claim that they eat out to relax and unwind, 16% say they have eaten out in the past three months to avoid the cooking or washing up.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements