FDBusiness.com

AB InBev Launches Stella Cider

 Breaking News
  • Ardgowan Unveils Plans For Inverclyde Distillery Ardgowan Distillery has revealed ambitious designs for its new £12 million distillery which is being built on the Ardgowan Estate near Inverkip, 30 miles west of Glasgow. The plans showcase the flagship building which has just secured revised planning consent from Inverclyde Council. The striking new design, by Michael Laird Architects, brings a number of improvements [...]...
  • HKScan Launches Exports of Finnish Poultry Products to Sweden HKScan, the Nordic food and meat group, has started exporting Finnish poultry products to Sweden. They will initially be sold through the largest retailer ICA’s outlets under the Karinäs®(Kariniemen®) brand. The launch gives Swedish consumers access to a new innovation: high welfare farm-born poultry that is hatched on the farm where it is raised. This new concept is [...]...
  • Almonds Retain Top Spot For Nut Introductions in Europe According to Innova Market Research’s latest Global New Product Introductions Report, almonds retain the number one spot for nut introductions in Europe. With a 47% share of global almond product introductions, the region leads globally for the eleventh year running. Europe as a whole saw a total of 5,017 new introductions with almonds – a [...]...
  • Arla Foods UK Launches New Standards Model to Bring Sustainable Change to Dairy Farming With ongoing volatility in the global milk markets, increasing consumer misunderstanding of the sector, polarised levels of support for UK dairy farmers and a new post-Brexit Agriculture Bill the challenges for dairy farmers are mounting. Farmer-owned co-operative Arla Foods has launched ‘Arla UK 360’ – a new standard in UK dairy farming. The Arla UK 360 [...]...
  • €172 Million to Promote EU Agri-food Products In and Outside the EU The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years. Agriculture and [...]...

AB InBev Launches Stella Cider

AB InBev Launches Stella Cider
February 03
14:57 2011

Anheuser-Busch InBev is using its famous Stella Artois brand to launch a cider in Britain. The move, which is believed to be the first time a leading lager brand has moved into the cider category, is intended to capitalise on the growing popularity of cider in the UK, which accounts for more than half of total global consumption.

Made from Jonagold apples and with an abv of 4.5%, Stella Cidre is produced in Belgium. The new launch will be supported by a double-digit million pound marketing campaign and marks AB InBev’s first venture into the cider category.

“Stella Cidre will prove once and for all that Stella, as a brand, is right up there with other leading fmcg brands, such as Coca-Cola, in its ability to reach new customers in new categories,” says Stuart MacFarlane, president of AB InBev UK. “It will provide the flywheel for the next phase in the UK cider category’s growth. It’s what the market has been waiting for.”

He continues: “We can source from core as well as premium cider drinkers. A core cider drinker will look to Stella to upweight to premium. But we also believe core lager drinkers might use Stella Cidre to move to cider for the first time. I would hope rivals would be happy that the UK’s number-one alcoholic drinks brand is moving into this market to bring increased attention to the cider category.”

The new cider will be available in the off-trade in 568ml bottles and 440ml cans from Easter.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
  • October 31, 2018Int'l exhibition for food products and equipment (Indagra Food)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements