FDBusiness.com

Abbey International Finance Invests in Health Drinks Category

 Breaking News
  • British Brewers Decrease Their CO2 Emissions by 42% Total CO2 emissions from the UK’s brewing industry have fallen by 42% in the last decade (2008 to 2018) – a reduction of 202,952 tonnes – according to new research conducted by the British Beer & Pub Association (BBPA). The research also found that the energy used to brew a pint of beer in the [...]...
  • Small Irish Snack Manufacturer Secures Major Contract With Tesco Pinkfinch, a County Down-based fruit snacks supplier, has secured a major contract with Tesco Ireland, which will see an estimated 100,000 bags sold annually. From launching his business in his parent’s spare bedroom five years ago,  Pinkfinch founder Michael Heaslip (pictured) has grown his innovative product line across Ireland, the UK, Europe, and the Middle East,  with [...]...
  • UK Supermarkets are Struggling to Grow The latest grocery market share figures, published by Kantar, show year-on-year supermarket sales were flat during the 12 weeks to 11 August 2019 as the tough comparisons with 2018’s strong summer continue. The memory of last year still looms large for retailers and this summer’s comparatively poor weather, combined with low levels of like-for-like price [...]...
  • Tickets Still Available For 2019 Irish Food & Drink Business Awards Some tickets are still available for the 2019 Irish Food & Drink Business Awards presentation ceremony and gala dinner to be held at the Citywest Hotel in Dublin on the evening of Thursday, 5 September 2019. The winners of the 2019 Awards will be named at the event. The prestigious awards programme, which was first introduced [...]...
  • Nestlé UK Launches New On-trend Flavours Nestlé has introduced two new on-trend flavours to its much-loved Munchies brand in the UK and Ireland. Available in 101g sharing bags, new Munchies Chocolate Fudge Brownie and Munchies Cookie Dough are the first new Munchies products since 1996. The new flavours were created at Nestlé’s confectionery sites in York and Fawdon, Newcastle. Munchies Brand Manager [...]...

Abbey International Finance Invests in Health Drinks Category

Abbey International Finance Invests in Health Drinks Category
May 30
09:43 2018

C7 Brands, the rapidly growing UK health drinks distributor, has announced a direct investment from Abbey International Finance. The investment, which is a blend of equity and additional debt funding, sees Abbey International Finance take control of 60% of the share equity of C7 Brands for £2 million. The remaining 40% of the firm will be owned by another Irish investment company, Prime Active Capital.

The investment from Abbey International Finance, will support C7’s booming health brand Coco Fuzion100 which is already available in 10 international markets around the world including the UK, Ireland, UAE, Australia and the USA. The news follows the recent introduction of the sugar tax in Ireland and the UK which has highlighted and triggered a substantial shift in consumer demand for the healthy beverage sector.

The growth of the Coconut Water category – already worth $3.5 billion globally and forecast to grow to $7 billion by 2022 – has provided a well understood back drop for Coco Fuzion100’s market first, all natural, carbonated and still range. The brand, which is on track to sell 1 million cases this year, boasts significant Ambassadors including Jamie Heaslip, Sir Ian McGeechan, Jason Robinson and Bryan Habana, and has recently announced significant partnerships with Leicester Tigers and the Invictus Games. The brand’s military engagement is already well established alongside significant retail partnerships including Tesco, Sainsburys, Il Corte Inglis and the Bin Hadher Distribution Group in the UAE.

C7 Brands founder & CEO Steve Barton explains: “Given the scale and growth of our key brand Coco Fuzion100, to have Abbey International Finance as our investment and growth partner is a pivotal moment in the company’s and brand’s history.  The global coconut water market has seen extreme growth over the last 5-6 years and we are well positioned, now more than ever, to further capitalise on the growth of the health sector in our core markets around the world.”

Abbey International Finance was founded in 1990 and has grown its net assets to over €150 million across a diversified range of activities, including asset finance, real estate and insurance. Its operations in Ireland include Gaelic Plant Hire and Advent Insurance, but most of its investments are in North America and continental Europe.

John Prosser, Managing Director of Abbey International Finance, comments: “We are very excited by our investment in C7 Brands and look forward to Coco Fuzion100 becoming a leading global brand. Steve Barton has assembled a team capable of delivering high quality distribution of this outstanding product. I look forward to supporting Steve’s leadership and high-quality marketing approach to ensure future success.”

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Finance

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements