FDBusiness.com

Agrial to Acquire UK’s Largest Independent Cider Maker

 Breaking News
  • Record Year For Scotch Whisky Exports Official figures from HM Revenue and Customs (HMRC) have revealed a strong year for Scotch whisky exports in 2018, with global growth by both value and volume. In 2018, the export value of Scotch whisky grew 7.8% by value, to a record £4.70 billion. The number of 70cl bottles exported also reached record levels growing to [...]...
  • Kerrygold Unveils Major New Global Campaign Kerrygold, Ireland’s iconic dairy brand and one of the country’s most successful food exports globally, is placing Irish farming families at the fore of a major new global campaign that will reach over 36 million people worldwide and aims to take the brand to new heights. The digital campaign entitled ‘A True Taste of Kerrygold’ puts Ireland’s grass-fed [...]...
  • Hundreds of New Food and Drink Products to Launch at IFE 2019 Many new and exciting products are set to launch during the 21st International Food & Drink Event [IFE] 2019, taking place at ExCeL London on 17-20 March. From next generation water to vegan friendly snacks and the latest product launches featuring global influences, the biennial event is a must-attend for buyers and suppliers looking to explore a taste of [...]...
  • Diageo Submits Plans For Flagship Johnnie Walker Visitor Attraction in Edinburgh Diageo has announced that plans have been formally submitted for the flagship Johnnie Walker visitor centre in Edinburgh. The Edinburgh attraction is intended to be the focal point of Diageo’s £150 million investment in Scotch whisky tourism. The planning application, jointly submitted by Diageo and the building owner Parabola, sets out proposals for a stunning seven [...]...
  • Carlsberg UK Unveils New Danish Pilsner Carlsberg Group has unveiled a new Carlsberg Danish Pilsner as part of a bold strategy to revitalise its flagship beer in the UK. New Carlsberg Danish Pilsner will be available in trade from 1 March, supported by a multi-million pound investment and new visual identity which aims to increase brand quality perceptions. The trade launch [...]...

Agrial to Acquire UK’s Largest Independent Cider Maker

Agrial to Acquire UK’s Largest Independent Cider Maker
September 05
08:49 2018

Agrial, the French farming, food and beverage co-operative, is continuing to pursuing its international development with the acquisition of Aston Manor to expand operations to Great Britain, the largest cider market in the world. Agrial’s Beverage Division is the leading player in the French cider market and is already present in the United States.

Birmingham-based Aston Manor is the UK’s largest independent cider producer and the second leading player on the British cider market. The company was created in 1983 and has been owned by its founders, the Ellis family, since that time. They developed a dual expertise with a successful range of brands such as Kingstone Press, Frosty Jack’s and Knights and strong partnerships with British retailers to create own-label products. With 300 employees, the company has four production sites in Stourport (close to Worcester), Witton and Aston (Birmingham) and Tiverton (close to Exeter). In 2017, Aston Manor generated a turnover of £134 million and exported its products to more than 20 countries around the globe.

Agrial’s Beverage Division Eclor leads the French cider market, namely owing to its Ecusson, Loïc Raison and La Mordue cider brands. It is also present on the American market with its Manzana and Seattle Cider companies. With 800 employees, including around one hundred in the US, Eclor has made international development its priority as part of Agrial’s ‘Horizon 2025’ strategy. As the French cider market is facing structural decline, this expansion is a sign of confidence and longevity for the co-operative’s 600 cider apple producers.

Marc Roubaud, managing director of Eclor, comments: “It was crucial to significantly strengthen our international presence on the cider market by gaining a foothold in the world’s leading market, which is comparable to ours and our members’ orchards. Aston Manor and Eclor are similar companies, with shared priorities both in terms of popular brands as well as own-label products, and we are thrilled to join forces to give our customers an expanded portfolio.”

According to Gordon Johncox, chief executive of Aston Manor: “Aston Manor was looking for a partner that would allow us to continue the growth and development underway now for several years. With Eclor, we have found a strong and ambitious partner. The fact that Agrial is a cooperative was also a deciding factor for us, because we can be sure of choosing a company with similar values. Aston Manor’s management is very pleased with this agreement.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements