FDBusiness.com

Algerian dairy sector carton debut a ‘key milestone’, says Elopak

 Breaking News
  • Ardgowan Unveils Plans For Inverclyde Distillery Ardgowan Distillery has revealed ambitious designs for its new £12 million distillery which is being built on the Ardgowan Estate near Inverkip, 30 miles west of Glasgow. The plans showcase the flagship building which has just secured revised planning consent from Inverclyde Council. The striking new design, by Michael Laird Architects, brings a number of improvements [...]...
  • HKScan Launches Exports of Finnish Poultry Products to Sweden HKScan, the Nordic food and meat group, has started exporting Finnish poultry products to Sweden. They will initially be sold through the largest retailer ICA’s outlets under the Karinäs®(Kariniemen®) brand. The launch gives Swedish consumers access to a new innovation: high welfare farm-born poultry that is hatched on the farm where it is raised. This new concept is [...]...
  • Almonds Retain Top Spot For Nut Introductions in Europe According to Innova Market Research’s latest Global New Product Introductions Report, almonds retain the number one spot for nut introductions in Europe. With a 47% share of global almond product introductions, the region leads globally for the eleventh year running. Europe as a whole saw a total of 5,017 new introductions with almonds – a [...]...
  • Arla Foods UK Launches New Standards Model to Bring Sustainable Change to Dairy Farming With ongoing volatility in the global milk markets, increasing consumer misunderstanding of the sector, polarised levels of support for UK dairy farmers and a new post-Brexit Agriculture Bill the challenges for dairy farmers are mounting. Farmer-owned co-operative Arla Foods has launched ‘Arla UK 360’ – a new standard in UK dairy farming. The Arla UK 360 [...]...
  • €172 Million to Promote EU Agri-food Products In and Outside the EU The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years. Agriculture and [...]...

Algerian dairy sector carton debut a ‘key milestone’, says Elopak

July 05
14:10 2013

Elopak has teamed up with an Algerian processor to introduce cartons to the country’s dairy sector for the first time – challenging government subsidies that encourage the use of plastic pouches by liquid milk manufacturers.

Earlier this year, leading Algerian dairy manufacturer Laiterie Betouche launched new Laban (a buttermilk beverage) and Raieb (a milk curd beverage) products in one litre Elopak Pure-Pak Diamond Curve cartons.

Elopak has branded its venture with Laiterie Betouche as a “key milestone.”

The company has held a packaging presence across North African for a number of years, but political complications in Algeria meant that until now the country’s dairy sector has been difficult to break.

“We are already quite established in the Maghreb area, especially in Morocco,” Elopak marketing and sales manager for the Middle East and North Africa, Jurg Burri told DairyReporter.com.

“Algeria has always been a blind spot. But now we have approached it,” he said.

“Slow start” for packaging formats

Currently, reconstituted milk products account for around 95% of all liquid milk sales in Algeria, according to Burri. These products are largely packaged in plastic pouches as a result of government subsidies designed to ensure low prices and encourage milk consumption.

“The Algerian government subsidises the purchase of milk powder if the reconstituted finished product is packaged in pouches,” said Burri.

“The Algerian government has decided that milk is an essential nutrient, and that consumers should have access to it at the cheapest possible price. If packaged in plastic pouches, which are cheaper, the Algerian government gives dairy firms a discount of around 50% on imported milk powder.”

As a result, it has not been easy for new packaging formats, such as cartons, to enter the Algerian dairy industry.

“That is why it has been a slow start for other packaging formats,” said Burri.

“Positive response” to carton

Following “positive response”  to its Elopak carton-packaged Laban and Raieb products, Laiterie Betouche is formulating plans to launch a flavoured drinking yogurt product in a 500ml Pure Pak Diamond Curve carton.

Elopak is crossing its fingers that this consumer response will encourage other Algerian dairies to make the move from plastic pouch to carton.

“This venture into the Algerian dairy industry has been driven mainly by demand for value added milk products, such as drinking yogurts,” said Burri.  “Algerian consumers also have increasing purchasing power, and growing interest in value-added dairy products and the convenience of cartons.”

“We hope that these factors will drive additional growth,” said Burri.

 

 

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
  • October 31, 2018Int'l exhibition for food products and equipment (Indagra Food)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements