FDBusiness.com

Aloe vera fruit juice brand given packaging update

 Breaking News
  • 2 Sisters and Standards in Poultry Processing Report Published The Environment, Foods and Rural Affairs Committee in the UK has published its report into 2 Sisters Food Group and Standards in Poultry Processing. The Committee launched an inquiry into 2 Sisters and poultry standards following the undercover footage released by The Guardian and ITN. The evidence sessions looked at the issues raised at the 2 [...]...
  • ADM Wins ‘Most Innovative Food Ingredient’ at Gulfood Excellence Awards Archer Daniels Midland Company has been awarded ‘most innovative food ingredient’ for its natural sweetening solution, Fruit Up® Fiber, at this year’s Gulfood Manufacturing Industry Excellence Awards. The awards recognize best practices and innovation within the food manufacturing industry value chain. Entries were judged on the additional value the innovations brought to developers, as well as [...]...
  • Bayn Europe Enters China Sugar Reduction Market Bayn Europe has signed a strategic framework agreement with Kong Wua Group in China, outlining the establishment of a R&D center for sugar reduction and production of sugar replacer solutions. Through the agreement, Bayn and Kong Wua will bring sugar replacer solution to the market to help tackle the sugar over-consumption social problems. “It is important [...]...
  • It’s Time to End Food Waste – White Paper Among the most interesting topics in the publication ‘It’s time to end food waste’ is a closer look at the psychology of food waste by Nina Waldhauer at the University of Wageningen. Waldhauer explains how “(…) the food sector business can create opportunities for reducing consumer-related food waste. It can be done in ways that acknowledge consumer´s goal [...]...
  • Orkla Sells K-Salat to Stryhns Orkla Foods Danmark has agreed to sell its K-Salat business to Stryhns, which is part of the Norwegian Agra group. The purpose of the sale is to concentrate Orkla’s activities on fewer categories. K-Salat has a product portfolio of salad spreads, mayonnaise, remoulade, dressings and potato salads in Denmark. Under the agreement, Stryhns will take over [...]...

Aloe vera fruit juice brand given packaging update

January 19
14:02 2016

SimpleeAloe_TwoUp-copyAloe vera fruit juice brand Simplee Aloe has been given a facelift by design agency Biles Inc., in a bid to capitalise on the growing demand for natural “super drinks”.

Simplee Aloe has adopted a “strengthened” packaging design that will help them to reach out to more mainstream consumers, the London-based agency said.

Anthony Biles, founder and creative director of Biles Inc., said “Simplee Aloe needed to be distilled down to its key brand virtues, and the clue was in the brand name: it is made from Aloe Vera, and it is simply good for you. We made the design more single mindedly simple, and more heroically about aloe.”

The new look heightens the refreshment and ingredients story by better communicating the drink’s healthiness, and amplifying its freshness and flavour cues on pack. It also makes more of a virtue out of the use of clean white space on the packs, further adding to Simplee Aloe’s “goodness” credentials, Biles Inc. added.

The Aloe character was given greater status by integrating it into the logo, making it a central element to the pack and the brand, while it was also made less spikey and more appealing.

The packs are rolling out this January across the UK on the high street in stores such as Asda, Waitrose and Sainsbury’s.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements