FDBusiness.com

Alternative Bases and Upmarket Toppings Help Pizza Hold Ground

 Breaking News
  • Ardgowan Unveils Plans For Inverclyde Distillery Ardgowan Distillery has revealed ambitious designs for its new £12 million distillery which is being built on the Ardgowan Estate near Inverkip, 30 miles west of Glasgow. The plans showcase the flagship building which has just secured revised planning consent from Inverclyde Council. The striking new design, by Michael Laird Architects, brings a number of improvements [...]...
  • HKScan Launches Exports of Finnish Poultry Products to Sweden HKScan, the Nordic food and meat group, has started exporting Finnish poultry products to Sweden. They will initially be sold through the largest retailer ICA’s outlets under the Karinäs®(Kariniemen®) brand. The launch gives Swedish consumers access to a new innovation: high welfare farm-born poultry that is hatched on the farm where it is raised. This new concept is [...]...
  • Almonds Retain Top Spot For Nut Introductions in Europe According to Innova Market Research’s latest Global New Product Introductions Report, almonds retain the number one spot for nut introductions in Europe. With a 47% share of global almond product introductions, the region leads globally for the eleventh year running. Europe as a whole saw a total of 5,017 new introductions with almonds – a [...]...
  • Arla Foods UK Launches New Standards Model to Bring Sustainable Change to Dairy Farming With ongoing volatility in the global milk markets, increasing consumer misunderstanding of the sector, polarised levels of support for UK dairy farmers and a new post-Brexit Agriculture Bill the challenges for dairy farmers are mounting. Farmer-owned co-operative Arla Foods has launched ‘Arla UK 360’ – a new standard in UK dairy farming. The Arla UK 360 [...]...
  • €172 Million to Promote EU Agri-food Products In and Outside the EU The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years. Agriculture and [...]...

Alternative Bases and Upmarket Toppings Help Pizza Hold Ground

Alternative Bases and Upmarket Toppings Help Pizza Hold Ground
August 08
15:05 2013

New product activity levels in the pizza market have remained relatively consistent over the past few years, despite ongoing consolidation in the industry, particularly in the US and in the frozen pizza sector, according to Innova Market Insights research. The most developed convenience foods markets of North America and Europe dominated launch activity, accounting for over 80% of the total pizza launches recorded globally in the 12 months to the end of June 2013.

Western Europe alone accounted for over 40% of the total, reflecting the large number of countries and companies involved, while the highly developed US market took over a quarter.

According to Lu Ann Williams, Director of Innovation at Innova Market Insights, recent new product activity is focusing on areas such as authentic and traditional-style pizzas, gourmet ingredients and toppings and healthier alternatives. She reports that a new style product receiving particular attention in the US in the first half of 2013 was flatbread pizza. “New products are particularly using upscale flavors. These include Palermo’s Creamy Spinach & Goat Cheese and Italian Sausage with Mushroom & Fire-Roasted Onions flatbreads, Phillips Chesapeake Crab and Bourbon BBQ Shrimp flatbreads and Trader Joe’s Mushroom & Black Truffle flatbread,” she says.

The US market has also seen considerable activity in gluten-free options, with 10% of pizza launches in the year to the end of June 2013 featuring “gluten-free” claims, compared with a much more modest 4% globally.

The other key US trend towards more complex, upmarket and often increasingly spicy toppings is also strongly in evidence in Europe, where branded and own-label new product activity is continuing apace. In the UK, the retailers play a significant role in the market, particularly in chilled pizza and recent launches have included Asda’s Kickin’ Piri Piri Chicken, Smokin’ Sensation, Pep-Me-Up and Veggie Chilli Cheezilla thin and crispy stonebaked pizzas, as well as Tesco’s Italian Stonebaked Pepperoni & Tomato Chilli Crumb and Italian Black Pepper Chicken and Parmesan variants.

Interest in thin-based products was also in evidence in Europe. Activity in France includes chilled foods specialist Sodebo’s extension of its range to include five Pizza Style products with thin oval bases and large toppings. On the other hand, there was also activity in deep pan pizza, with UK frozen pizza market leader Dr Oetker launching into the category for the first time with its Panebello range, already available in some other countries.

Notable activity in organic and sustainable products has also been reported in Europe, with Lea Nature extending its Jardin Bio organic foods range in France into chilled foods for the first time. In Germany, Fish & More extended its Followfish sustainable fish brand with what it claimed was the country’s first MSC (Marine Stewardship Council) certified tuna fish pizza.

“The retail pizza market has benefited more than most from the financial downturn,” Lu Ann Williams concludes, “offering an attractive option in times of increased financial pressure, with consumers able to buy in advance for social nights in, as a cheaper alternative to home-delivery, takeaways and eat-in restaurants.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
  • October 31, 2018Int'l exhibition for food products and equipment (Indagra Food)
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements