FDBusiness.com

Another Milestone For Heineken

 Breaking News
  • Sysco Grows European Business Sysco Corporation is to acquire Kent Frozen Foods, a successful UK-based food service distributor with revenue in the year ended 31st December 2016 of £47 million. The acquisition, which is conditional upon approval from the Competition and Markets Authority, will see Kent Frozen Foods join Sysco’s other UK businesses, including Brakes, Fresh Direct and M&J [...]...
  • Nestlé Nominates Three New Independent Directors to its Board Nestlé has announced that it proposes Pablo Isla, Chief Executive Officer of Inditex; Kasper Rorsted, Chief Executive Officer of adidas; and Kimberly A. Ross, former Chief Financial Officer of Baker Hughes, for election to its Board of Directors. The elections will take place at the company’s Annual General Meeting on April 12, 2018. At that time, three current directors, [...]...
  • Increased Funding For Promoting Europe’s Agricultural Products The European Commission has launched the calls for proposals for programmes to promote European agricultural products throughout the world and within the EU. A total of €169 million is available to co-finance the programmes, up from €142 million in 2017. Programmes can cover a wide range of issues from general campaigns on healthy eating to [...]...
  • The Coca-Cola Company Announces New Global Vision to Help Create a World Without Waste The Coca-Cola Company has announced that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030. This goal is the centerpiece of the Company’s new packaging vision for a World Without Waste, which the Coca-Cola system intends to back with a multi-year investment that [...]...
  • Partnership that Mitigates Cross Contamination Fits Like a Glove Two world leaders in their respective fields have combined their expertise to create Europe’s first bona fide antimicrobial nitrile gloves. Unigloves new Fortified single use gloves incorporate silver ion technology from BioCote®, which has been scientifically proven to destroy 90% of bacteria within just 15 minutes and 99.5% in only two hours – BioCote is also proven effective [...]...

Another Milestone For Heineken

Another Milestone For Heineken
March 14
16:01 2011

Heineken has reached another important milestone in Mexico, the world’s fourth largest beer profit pool and a market that is expected to show ongoing incremental volume growth in the coming years, less than a year after the acquisition of Cuauhtemoc Moctezuma (CM) as part of the FEMSA beer operations transaction. The new developments include the brewing of the Heineken brand in one of CM’s most modern, high-tech breweries located in Orizaba, Veracruz, as well as the introduction of new, innovative bottle and can designs for the premium Heineken brand.

Over the past few years, the company has successfully developed the Heineken brand in the Caribbean region and in Latin American countries such as Brazil, Argentina and Chile. The company is now poised to do the same in Mexico.

“The premium segment is currently a relatively small and underdeveloped part of the Mexican beer market, but it is growing fast as popularity for premium brands among consumers continues to increase,” comments John Nicolson, regional president of Heineken Americas.  “Our decision to implement this new stage for the Heineken brand in Mexico is an exciting development for our business which, together with our established distribution network and portfolio of other leading international and local brands, creates a strong platform for future growth in the region.”

The Heineken brand will now be available in Mexico in unique embossed long-neck bottles and in innovative cans featuring tactile inks. The new packaging designs will be showcased in a print campaign in up-market magazines and in outdoor advertising on premium locations that both capture the cosmopolitan nature and international heritage of the brand. This will be amplified by consumer activations that build on the brand’s sponsorship of the UEFA Champions League.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 19, 2018International Green Week
  • January 20, 2018Sigep Rimini
  • January 24, 2018International Bulk Wine and Spirits Show (IBWSS)
  • January 28, 2018ProSweets Cologne (Int'l Sweets and Biscuits Fair)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements