Anti-counterfeiting solution from Guala Closures

 Breaking News
  • Ornua Delivers Record Revenue Ornua, Ireland’s largest exporter of Irish dairy products which supplies to over 110 countries worldwide, has reported record revenue of €2.1 billion for the year ended 30 December 2017. It marks the first year of Ornua’s new five-year growth plan, ‘Ornua 2021’, which positions the business as a leading global dairy organisation that delivers results [...]...
  • Danish Crown Becomes European Market Leader in Pepperoni Toppings For Pizzas Danish Crown has acquired the Danish pepperoni giant DK-Foods to become the European market leader in pepperoni toppings for pizzas. DK-Foods will operate as a separate business unit under Danish Crown’s subsidiary Tulip Food Company and will spearhead the group’s global focus on pizza toppings. Pizza is the favourite choice of fast food in Denmark, and [...]...
  • Iceland Seafood International Acquires Oceanpath Iceland Seafood International is acquiring Oceanpath Group, the leading fresh fish company in Ireland owning the iconic Dunn’s of Dublin brand, which has been operating since 1822. The acquisition marks a significant step in Iceland Seafood International’s strategy of delivering strong organic growth combined with strategic acquisitions of first rate seafood companies into the group. Iceland [...]...
  • KHS Presents Innovative Block Systems For the Sensitive Range Yoghurt is no longer spooned out of the pot but drunk. Breakfast is no longer just eaten at the kitchen table but also on the hoof. And it should all be as healthy and sustainable as possible. This is one of the reasons why the demand for smoothies, milk and dairy products is steadily growing. [...]...
  • MOGUNTIA Establishing New Future-oriented IT Infrastructure With Infor Infor, a leading provider of industry-specific cloud applications, has announced that MOGUNTIA FOOD GROUP, a spice producer focusing on meat processing based in Basel, Switzerland, has decided to introduce Infor’s Food & Beverage suite in the cloud to consolidate its IT infrastructure. This will help enable MOGUNTIA to adhere to customary certifications more efficiently and [...]...

Anti-counterfeiting solution from Guala Closures

March 24
10:19 2016

anti-counterfeiting_closureGuala Closures partners with Authentic Vision for new anti-counterfeiting closure solution with a wealth of end-consumer marketing opportunities for the spirits, wine and olive oil industries.

The innovative solution will work by enabling smartphone users to verify the authenticity and origin of a product before consumption, while simultaneously interacting with the brand owners.

The end-to-end solution comprises three main parts:

One: a Guala Closures non-refillable closure specially designed to integrate Authentic Vision’s Tag (a highly secure, irreproducible configuration combining a 3D image with an encrypted visual marker such as an ID number, QR code or Datamatrix) inside a secure environment.

Two: a smartphone app which reads the integrated closure tag, instantly authenticates the product and lets the consumer know if the closure is counterfeit, or has been tampered with in any way.

Three: a web-based portal, giving brands access to marketing, business intelligence and supply chain data for all their products.“We are particularly proud to have signed this agreement with Authentic Vision.  The development of our Group has always been dedicated to and focused on brand protection and final consumer health and this digital technology collaboration means we can further enhance the current level of protection we offer,” comments Maurizio Mittino, head of research and innovation at Guala Closures Group.  “As done recently with other strategic partners, what we do with Authentic Vision will certainly help us better meet the needs of the market.”

“We are excited about this opportunity with Guala Closures,” adds Chris Reiser, CEO at Authentic Vision.  “Considering they manufacture up to 14 billion closures a year, there is enormous scope for engagement with smartphone users around the world.  Our unique and patented technology allows us to offer many different options for secure authentication and consumer engagement solutions.  The combination of an irreproducible tag and a smartphone app provides the easiest-to-use solution for consumers worldwide.”

In addition to anti-counterfeiting measures and opening up a wealth of marketing opportunities targeted at the end consumers, the new closure integrated solution offers a highly competitive price per unit as it does not require any additional device for application, thus opening massive growth opportunities.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 21, 2018World Olive Oil Exhibition
  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
  • April 5, 2018Slow food The forum for good taste
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here