Anuga FoodTec 2012 offers many benefits and opportunities for small and medium-sized suppliers

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Anuga FoodTec 2012 offers many benefits and opportunities for small and medium-sized suppliers

December 04
13:05 2011


Anuga FoodTec 2012 also offers many benefits and opportunities for small and medium-sized suppliers The supplier fair is once again expected to attract more than 1,200 exhibiting companies


 Anuga FoodTec offers the international food business an information and purchasing platform that covers the entire spectrum of technology and investment requirements for production in all segments of the food and beverage industries. Thanks to its process-oriented, cross-sector approach, which encompasses all raw ingredients, Anuga FoodTec offers its participants an overview of the technologies used for the entire course of processing at all stages of food and beverage production. The next Anuga FoodTec, which will be held in Cologne from 27th to 30th March 2012, is once again expected to attract more than 1,200 exhibiting companies from about 40 countries.


The fair’s concept means the event is not dependent on only certain sectors, raw ingredients or sub-processes. This is the key reason why Anuga FoodTec is not only a very interesting event for the industry leaders, who regularly present their products in Cologne. In addition, Anuga FoodTec also offers many benefits and opportunities for small and medium-sized enterprises. Here, entrepreneurs can be sure to meet the top international decision-makers from the food and beverage industries, as 81 per cent of Anuga FoodTec visitors stated in 2009 that they had sole or shared responsibility for making procurement decisions at their companies. At the same time, the visitor survey revealed that 77 per cent of the trade visitors were managers or technical decision-makers at their respective companies. Anuga FoodTec’s trade visitors are also very international in scope as almost 45 per cent of them come from outside Germany.


Companies that exhibit at Anuga FoodTec 2012 will be able to reach the sector and target groups for which their products are primarily designed with just one exhibition, one trip and one budget. In addition, they will be able to make contact with all other food and beverage production sectors, and do so at the highest international level. The opportunities for contacting previously unidentified groups of customers are especially high at Anuga FoodTec. The trade fair is an ideal contact platform for suppliers and manufactures. After all, there are approximately 6,500 food and beverage producing companies in Germany and almost 20,000 trade visitors from Germany came to be fair in 2009.


Due to its cross-sector approach, Anuga FoodTec opens up additional valuable opportunities especially for small and medium-sized companies. Today’s industry increasingly requires cross-category solutions, which consist of technologies that have proven their worth in one sector and can therefore be transferred to others.


And because it addresses the entire processing chain for all procedures and technologies, Anuga FoodTec also reveals new opportunities for participating companies from its “own sector”. In the past, the contact at the decision-making level with visitors as well as exhibitors often enabled several suppliers to combine their special solutions in a joint technology process after the trade fair.


The sixth Anuga FoodTec, which will take place from 27th to 30th March 2012, will present all the relevant food production themes to the international food business on the basis of the three pillars: Processing, Packaging and Food Safety. More than 1,200 companies from around 40 countries are expected to exhibit at the fair. The exhibitors will include market-leading companies such as TetraPak, Gea and Krones, as well as many first-time exhibitors from all product areas. With the large number of registered exhibitors and the requests for stand space that Koelnmesse is receiving daily, Anuga FoodTec has already surpassed the total space occupied by the fair in 2009. In addition to Halls 4.1, 5.1, 6, 7, 8, 9 and 10.1, which were occupied in 2009, the fair will therefore also encompass Hall 5.2 next year. Anuga FoodTec 2012 will thus occupy a gross exhibition space of 127,000 square metres (a gross increase of 10,000 m2).


For further information on Anuga FoodTec, visit


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