FDBusiness.com

APPE and Coca-Cola commit €9m to French recycling site

 Breaking News
  • Danish Crown Presents its New Brand Identity Farmer-owned Danish Crown is setting a new direction towards a more sustainable future from farm to fork. A new brand and narrative will make it clearer to customers and consumers that Danish Crown has started this transformation. At the same time, Tulip Food Company is to change its name to Danish Crown Foods. Danish Crown plans [...]...
  • Lantmännen and Yara Lead the Way Towards World’s First Fossil Free Food Chain Lantmännen, the Nordic region’s leader in agriculture, machinery, bioenergy and food products, and Yara, thespecialist in agricultural products and environmental protection agents, are taking a pioneering role in the transformation of the food system. The partners will launch a pilot project with the ambition to introduce the world’s first certified fossil free food chain. This move [...]...
  • High Quality Content Sees Packaging Innovations London Break Records Packaging Innovations and Luxury Packaging London celebrated its 10th anniversary with standout show content. This included launching three brand-new features, advancing the sustainability debate with a focus on plastic alternatives, and welcoming more exhibitors than ever before. As a result, the show, which returned to London Olympia recently, boasted a nine percent increase in visitor numbers, with more than 4,700 [...]...
  • Nestlé Inaugurates Packaging Research Institute Nestlé has officially inaugurated the Institute of Packaging Sciences, the first-of-its-kind in the food industry. The new Institute enables Nestlé to accelerate its efforts to bring functional, safe and environmentally friendly packaging solutions to the market and to address the global challenge of plastic packaging waste. Mark Schneider, Nestlé CEO, comments: “Our vision is a world [...]...
  • Three Meals a Day – The Key to Boosting Digestive Health Markets? The traditional pattern of breakfast, lunch and dinner may hold the key to boosting digestive health markets, according to Kerry Group, the makers of the leading probiotic, GanedenBC30®. A new GanedenBC30 report notes that 85% of consumers say they are interested in buying products with digestive health benefits, but only 45% actually do.1 Additional insights report on key [...]...

APPE and Coca-Cola commit €9m to French recycling site

October 01
12:55 2012

PET packaging company APPE has established a joint venture with Coca-Cola in France, expanding its PET recycling facility in Beaune

The two companies are investing around €9m in the project which includes the installation of a new SSP tower at Beaune, supplied by Bühler.

The site’s capacity is expected to rise from 28,000 tonnes of food-grade PET, known as SuperCycle, to 48,000 tonnes, an increase of 70%.

APPE added that an additional 390m PET bottles will be recycled each year.

“We are delighted to be working with our long-term partner Coca-Cola Enterprises (CCE) in such an exciting and ground-breaking initiative,” said APPE general manager, Martin Hargreaves. “We have always emphasised the importance of both end-market support and long-term investment to fully realise the potential of PET recycling.

“It is hugely encouraging that CCE has the same vision and commitment and is keen to play such a pivotal role in helping to assure the successful long-term future of rPET.”

Improving recycling rates’

CCE will invest €6.5m in the new joint venture.

“Our goal to lead our industry in sustainable packaging and recycling means we must support and promote improvements throughout our value chain,” said John F. Brock, chairman and chief executive of Coca-Cola Enterprises.

Brock added: “These initiatives aim to address two of our biggest challenges in this area – improving recycling rates by influencing consumer behaviour at home and meeting the increasing demand for recycled PET through investments in strategic infrastructure projects.”

In a statement, Coca-Cola Enterprises said that recycling rates in Great Britain and France remain below most other European countries, despite growing awareness of environmental concerns among consumers.

Only approximately half of plastic bottles are collected for recycling in these countries. As a result, manufacturers face restrictions in the supply of locally available recycled PET.

Consumer behaviour

Coca-Cola also announced that it would be investing in a research programme that will seek to define interventions which will study consumer recycling behaviours. It will be delivered in partnership with the University of Exeter and will be based upon in-depth, ethnographic research with households in Great Britain and France over a ten-month period.

Dr Stewart Barr, associate professor of geography at the University of Exeter, said:  “Our approach will be to work intensively with households to understand how recycling and waste behaviours have developed and how the dynamics within family units influence such everyday practices.

“In this way, we will work alongside households to co-create strategies to embed sustainable recycling patterns in the future.

“This project will provide valuable knowledge for a wide range of businesses seeking to influence environmental behaviours, as well as government and NGOs.”

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements