Ardagh’s Can Shows Off the Quality of Cassegrain
To present the highest quality asparagus and artichoke in a variety of dressings, Bonduelle has turned to Ardagh Group to produce an eye-catching rectangular aluminium can for its premium Cassegrain range. Each of the products in the range is identified through the striking design printed at Ardagh’s at the La Flèche facility, France, whose advanced Graphic Centre was able to create the ultra-realistic imagery.
Ardagh’s Laurent Cordier, Sales Director at Ardagh’s metal food sector, explains: “Bonduelle choose a rectangular can for the majority of its premium Cassegrain products, with a slightly conical shape allowing easy stacking. The horizontal storage in the can allows the aromatic herbs and marinade to remain with the product ensuring a premium taste sensation. It satisfies so many consumer requirements; 100 per cent recyclable, total barrier protection and a long shelf life without any need for refrigeration, and, with its Easy Open lid, very convenient. But of equal importance for the asparagus and artichoke range is our ability to create such high definition graphics that convey how delicious the contents are.”
The asparagus cans, a first for the French market, are produced in Ardagh’s manufacturing plant at Schweighouse, France.
