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Ardo and VLM Foods Join Forces in North America

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Ardo and VLM Foods Join Forces in North America

Ardo and VLM Foods Join Forces in North America
September 08
08:55 2017

Ardo, the European leader in the production of a full range of fresh frozen vegetables, herbs and fruit for retail, foodservice and industry, has acquired a majority stake in VLM Foods, a well-established supplier of processed food in North America. Headquartered in Montreal, VLM Foods has sales of €129 million (US$143 million). Besides VLM Foods, the deal includes a controlling stake in Compañia Frutera La Paz S.A., Costa Rica’s largest frozen pineapple producer. This will allow Ardo to broaden its frozen fruit product range.

Jan Haspeslagh, managing director of Ardo.

VLM Foods is very well positioned in the North American market through its strong corporate image, extensive range of quality products, and its expertise in North American compliance and food safety regulations. The combination with Ardo’s leadership in sustainable agriculture, quality processing and product innovation capabilities, will allow VLM Foods to accelerate its market penetration, and provide Ardo with a strong North American platform.

Jeff Preston, will remain president of VLM Foods and become regional director Ardo North America. Marcel Lessard, VLM Foods’ founder who sold his controlling share, will remain a board member and further foster the development of Compañia Frutera La Paz, which continues to be led by its general manager and founder Luisa Chacon.

Jan Haspeslagh, managing director of Ardo, comments: “Being the European leader in fresh frozen vegetables, herbs and fruit, Ardo offers a broad product range, a thorough agricultural knowledge, a technical manufacturing competence, as well as professional product innovation capabilities. VLM Foods, on the other hand, has proven its professional market knowledge and its dynamic business model. This combination sets the scenery for building the ideal platform to supply high quality, sustainable and value added products into the North American market.”

Jeff Preston, president of VLM Foods, says: “In addition to commodity vegetables, retail, foodservice and Industrial opportunities, we will look to expand new areas such as IQF herbs and value added products such organics and a wide range of innovative products, available in the wide Ardo product offerings. Existing sustainable agriculture programs at Ardo can be leveraged into increased opportunities with the right marketing approach in the North American market.”

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