FDBusiness.com

Arla Establishes New Business Region in Asia

 Breaking News
  • Good Year For Shepherd Neame Shepherd Neame, Britain’s oldest brewer and the owner and operator of 327 pubs, has reported an 11.7% increase in turnover to £156.2 million and a 7.2% rise in underlying operating profit to at £15.3 million for the 52 weeks ended 24 June 2017. Underlying profit before tax was up 8.0% to £11.2 million and statutory [...]...
  • Consumers Being Drawn Towards Moderate Beer Options New research from Mintel reveals that over a quarter of consumers in France (28%) and Germany (27%) agree that low or no alcohol beer* tastes just as good as full-strength beer. And while younger consumers may have been the most enthusiastic drinkers in previous generations, this group are among the most likely to see the merits [...]...
  • Celebrating 70 Years of ALPMA Preparing for a milestone anniversary is no mean feat, even for a global market leader – ALPMA Alpenland Maschinenbau GmbH recently celebrated its 70th “birthday” with invited guests from around the globe, its employees, and a subsequent open-house event. The festivities prepared by the market leader in mechanical engineering products for food and dairy processing and packaging [...]...
  • Biggest PPMA Show in 12 Years – 26-28 September 2017, NEC Birmingham More than 350 exhibitors representing 1,500 brands will descend on the NEC, Birmingham on September 26th for the biggest PPMA Show in 12 years. Taking place from 26-28 September 2017, co-located with Interplas, TCT show and Sensors and Instrumentation, the PPMA Show 2017 promises to deliver insights into the latest machinery products, technologies and materials, building on its [...]...
  • Heat Sealing Innovators, PA Demonstrate Patented Technology and Launch a New Pot Filling Machine at PPMA –  Stand A14 With over 50 years of unrivalled sealing expertise, PA support a wide range of customers from the artisan to the multinational, from initial concepts through to installation and beyond. On stand A14, PA will be exhibiting the latest patented innovative technology in high speed tray sealing and a brand new approach to pot filling and [...]...

Arla Establishes New Business Region in Asia

Arla Establishes New Business Region in Asia
January 20
11:55 2015

Arla Foods is integrating its markets in China and South East Asia in a new regional market called Business Unit Asia. The regional office will be placed in Kuala Lumpur, Malaysia, as of March 1st 2015.

Asia is vital to Arla’s ambitions to grow and to increase earnings for its cooperative farmer-owners in Europe. As the world’s fastest growing economic region with a raw milk deficit and a total population of 2.3 billion people, Asia holds great potential for dairy export, in particular for family nutrition products.

China is a strategic growth market for Arla, while South East Asia (SEA) has been identified as a region, which could potentially become a new strategic growth market. The expectation is that revenue for the region will exceed Eur1 billion within the next five years. The consumer needs in China and SEA have many similarities and therefore possible synergies within brand and product portfolio, marketing and innovation.

“In close cooperation with our partner Mengniu, we have developed our market in China. We have gained important experience and insight, which will be levers to accelerate our expansion in Asia. We have strengthened our presence in several SEA countries and it’s time to move the senior management and main leadership functions to the region,” says Executive Vice President Finn Hansen, head of Arla Foods’ business group, Consumer International.

The new Business Unit Asia management will be based in a regional office in Kuala Lumpur and will be setting the strategy for all retail and food service activities in Asia. The unit will cover the Chinese retail sales through the partnership with Mengniu Dairy China as well as the SEA market. During 2014, Arla has established or strengthened the country management in Bangladesh, Indonesia, Myanmar and Philippines, and these as well as the management in Japan and South Korea and distributor sales in SEA will all report to the regional office.

To head Arla’s new Business Unit Asia Jesper Colding is appointed as Senior Vice President as ofMarch 1st. Jesper is currently holding a position in the executive management of Mengniu Dairy China as Vice President for Marketing. From 2009 to 2012, Jesper Colding was Senior Vice President in Global Categories in Arla with responsibility for cheese and the BSM category. Earlier in his career, he was based in Malaysia as associate director in P&G with sales and marketing responsibility for Malaysia and Singapore.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 26, 2017POWTECH
  • September 26, 2017FHM2017
  • October 7, 2017ORGANIC TRADE FORUM 2017 (Anuga)
  • October 10, 2017Innovation in Non-Alcoholic Beverages Congress 2017
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements