FDBusiness.com

Arla Establishes New Business Region in Asia

 Breaking News
  • Autumn Chill Puts Sunday Lunch Back on the Menu For UK Shoppers UK shoppers have returned to seasonal favourites as supermarket spending cools off, according to the latest figures from Kantar Worldpanel, for the 12 weeks to 7 October 2018. Overall sales grew 3.2% compared to the same 12 weeks last year. Though this is a slight slowdown from the highs reached during 2018’s hot summer, sales [...]...
  • Müller Milk & Ingredients Completes Integration and Appoints CFO Brian Watson has been appointed as Chief Finance Officer at Müller Milk & Ingredients (MMI). He joins the business from Marmon, a $7.7 billion Berkshire Hathaway company operating in the supermarket and food service sector. The appointment comes as MMI confirms completion of the biggest integration the UK dairy industry has ever seen – merging [...]...
  • Emmi Leads by Example As a manufacturer of speciality cheeses, Swiss dairy group Emmi is now setting an example for environmental protection by investing in a high-performance photovoltaic system at its Platteville site in the state of Wisconsin in the US. With 1,600 panels installed on the roof, the system can cover 15% of the company’s electricity requirement. The [...]...
  • Kerry Group Commits €1 Million to Bring RAIN Programme to West Africa Kerry Group has extended its partnership with Concern Worldwide through a 4-year project to improve food security and nutrition in Niger. The Realigning Agriculture to Improve Nutrition (RAIN) programme will make lasting improvements to food security, nutrition and the overall livelihoods in the Tahoua Region of Niger. This second phase of the RAIN programme will [...]...
  • Greencore to Divest US Business in $1 Billion Deal Greencore Group, the Irish and UK convenience food business, has agreed to sell its entire US business to an affiliate of Hearthside Food Solutions for US$1.075 billion (£817 million) on a cash and debt-free basis. Hearthside is a major US contract food manufacturer with a heritage in US food industry outsourcing. The disposal will leave [...]...

Arla Establishes New Business Region in Asia

Arla Establishes New Business Region in Asia
January 20
11:55 2015

Arla Foods is integrating its markets in China and South East Asia in a new regional market called Business Unit Asia. The regional office will be placed in Kuala Lumpur, Malaysia, as of March 1st 2015.

Asia is vital to Arla’s ambitions to grow and to increase earnings for its cooperative farmer-owners in Europe. As the world’s fastest growing economic region with a raw milk deficit and a total population of 2.3 billion people, Asia holds great potential for dairy export, in particular for family nutrition products.

China is a strategic growth market for Arla, while South East Asia (SEA) has been identified as a region, which could potentially become a new strategic growth market. The expectation is that revenue for the region will exceed Eur1 billion within the next five years. The consumer needs in China and SEA have many similarities and therefore possible synergies within brand and product portfolio, marketing and innovation.

“In close cooperation with our partner Mengniu, we have developed our market in China. We have gained important experience and insight, which will be levers to accelerate our expansion in Asia. We have strengthened our presence in several SEA countries and it’s time to move the senior management and main leadership functions to the region,” says Executive Vice President Finn Hansen, head of Arla Foods’ business group, Consumer International.

The new Business Unit Asia management will be based in a regional office in Kuala Lumpur and will be setting the strategy for all retail and food service activities in Asia. The unit will cover the Chinese retail sales through the partnership with Mengniu Dairy China as well as the SEA market. During 2014, Arla has established or strengthened the country management in Bangladesh, Indonesia, Myanmar and Philippines, and these as well as the management in Japan and South Korea and distributor sales in SEA will all report to the regional office.

To head Arla’s new Business Unit Asia Jesper Colding is appointed as Senior Vice President as ofMarch 1st. Jesper is currently holding a position in the executive management of Mengniu Dairy China as Vice President for Marketing. From 2009 to 2012, Jesper Colding was Senior Vice President in Global Categories in Arla with responsibility for cheese and the BSM category. Earlier in his career, he was based in Malaysia as associate director in P&G with sales and marketing responsibility for Malaysia and Singapore.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements