FDBusiness.com

Arla expends high protein roducts

 Breaking News
  • British Brewers Decrease Their CO2 Emissions by 42% Total CO2 emissions from the UK’s brewing industry have fallen by 42% in the last decade (2008 to 2018) – a reduction of 202,952 tonnes – according to new research conducted by the British Beer & Pub Association (BBPA). The research also found that the energy used to brew a pint of beer in the [...]...
  • Small Irish Snack Manufacturer Secures Major Contract With Tesco Pinkfinch, a County Down-based fruit snacks supplier, has secured a major contract with Tesco Ireland, which will see an estimated 100,000 bags sold annually. From launching his business in his parent’s spare bedroom five years ago,  Pinkfinch founder Michael Heaslip (pictured) has grown his innovative product line across Ireland, the UK, Europe, and the Middle East,  with [...]...
  • UK Supermarkets are Struggling to Grow The latest grocery market share figures, published by Kantar, show year-on-year supermarket sales were flat during the 12 weeks to 11 August 2019 as the tough comparisons with 2018’s strong summer continue. The memory of last year still looms large for retailers and this summer’s comparatively poor weather, combined with low levels of like-for-like price [...]...
  • Tickets Still Available For 2019 Irish Food & Drink Business Awards Some tickets are still available for the 2019 Irish Food & Drink Business Awards presentation ceremony and gala dinner to be held at the Citywest Hotel in Dublin on the evening of Thursday, 5 September 2019. The winners of the 2019 Awards will be named at the event. The prestigious awards programme, which was first introduced [...]...
  • Nestlé UK Launches New On-trend Flavours Nestlé has introduced two new on-trend flavours to its much-loved Munchies brand in the UK and Ireland. Available in 101g sharing bags, new Munchies Chocolate Fudge Brownie and Munchies Cookie Dough are the first new Munchies products since 1996. The new flavours were created at Nestlé’s confectionery sites in York and Fawdon, Newcastle. Munchies Brand Manager [...]...

Arla expends high protein roducts

March 23
11:11 2016

arla_proteinArla Foods, announced a new addition to its popular Arla Protein range earlier this month. The company launched the quark based snack in the UK last year and is now extending the range with these 200g pots, which include a top hat filled with nutritious nuts and seeds, designed to be mixed with the protein packed flavored quark and yogurt blend below.

With no added sugar and 20g of high quality protein per pot, the new Arla Protein Snack Pots have been created with the active, health conscious consumer in mind -designed to provide a high protein healthy fix when the body needs it most, be that a post workout or as a nutritious breakfast at the desk.

The new product is available in two flavors: natural yogurt with a hint of ginger, topped with sunflower seeds, roasted cashew nuts, freeze-dried apple and carrot and natural yogurt with a hint of vanilla, topped with sunflower seeds, pumpkin seeds, freeze-dried apples and raspberries.

Louise Hagger, Brand Manager, Arla Foods UK, commented: “Following the success of Arla Protein in 2015 we will be extending the range in 2016 with exciting NPD that delivers unique products for the active consumer and Arla Protein Snack Pots is our first, exciting addition.

The protein trend is really taking off in the UK – it’s no longer only the serious gym-goer that is looking for more protein in their diet, but it’s now those that are active in different ways -whether that’s playing sports, cycling, swimming or yoga, for example. Arla Protein Snack Pots are exactly what the active consumer is looking for – high protein, great tasting and in an easy eat on-the-go format.”

Speaking at the World Food Innovate 2016, London, Aria’s Innovation Manager, Tytti-Lotta Ojala highlights the way in which Arla work to create a consumer driven organization: “I think that the biggest emphasis and the biggest need for empathetic organization are consumer driven organizations is the top and middle management. I think that managements are often quite alienated from what’s going on in the markets.”

“I think from a bigger perspective every company wants to be a step ahead of its consumers and this means you need to be better in innovations. We really need to understand, where are people going, where are the habits and motivations going,” says Ojala.

“Consumers must be the starting point of our design,” claims Ojala. The result that we brought after practicing for nine months with this new kind of thinking, was Arla Protein, I’m very proud of this product [Arla Protein] which is actually imported to the UK, [Arla] Protein has become a product which we launched it in a massively competitive market in Finland, there were 5 – 7 competitors on the shelf already. A few years before, when I suggested this concept, the top management said protein is never going to be an interesting area.”

“We are number two in the dairy market currently just after one and a half years after launching, why? We were able to find something that nobody else had found, if you cannot be the first you need to find something which is unique enough in order to succeed,” Ojala adds.

About Author

admin

admin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements