FDBusiness.com

Arla Foods Ingredients targets lifestyle nutrition opportunity with Lacprodan® DI-­7017

 Breaking News
  • Lactalis Expands in Infant Nutrition With €740 Million Acquisition Lactalis Group, the international dairy group based in Laval, France, is acquiring the Nutritional business of Aspen Pharmacare for €739.8 million (R12.9 billion). The business being acquired supplies a wide range of infant nutritional and growing-up milk products across both the premium and value segments. It manufactures and markets well established quality brands, including S-26, [...]...
  • Thatchers Cider to Invest £14 Million in New Cider Mill Thatchers Cider, the family owned English cider producer, is to invest £14 million in a new cider mill at its Myrtle Farm site in Somerset to meet growing demand for its products. The company has applied for planning permission and, if granted, the new mill would come on stream in 2019. “This investment is about our [...]...
  • Coca-Cola Great Britain Teams Up With Premier League Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work [...]...
  • Barry Callebaut Completes $30 Million Capacity Expansion in North America Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has announced the completion of several expansion investments in three of its North American facilities located in St Hyacinthe, Quebec; Chatham, Ontario; and St Albans, Vermont. The investments amount to close to US$30 million and are in line with previously announced plans. Recent investments [...]...
  • Strong First Half From Hilton Food Group Hilton Food Group, the UK-based leading specialist international food packing business, has reported a 25.0% increase in turnover to £863.6 million and by 24.5% on a constant currency basis for the 28 weeks to 15 July 2018. Volumes increased by 12.7% reflecting growth in the UK, Ireland and Australia. Operating profit for the first half [...]...

Arla Foods Ingredients targets lifestyle nutrition opportunity with Lacprodan® DI-­7017

April 30
10:22 2014

Arla Foods Ingredients has launched its advanced whey protein Lacprodan® DI-7017 into the lifestyle nutrition market for the first time.

Lacprodan®DI-7017 is a 100% whey protein concentrate rich in the essential and branched chain amino acids that are scientifically proven to optimise the body’s muscle-building and satiety response mechanisms. The ingredient offers quicker digestion time than casein, and is suitable for use in a range of great-tasting food and beverage applications, including long-life UHT drinks.

Initially launched in 2012 into the clinical nutrition market, Lacprodan® DI-7017 is now available to companies looking to tap into the surge in popularity of high-protein products among mainstream consumers. According to Euromonitor, protein supplements represent the fastest growing category in consumer health, with global sales rising by 59% to $5.4 billion between 2006 and 2011.

Peter Schouw Andersen, Business Development Manager for Health & Performance at Arla Foods ingredients, said: “Whey protein has long been popular with body-builders and elite athletes for its superb muscle-building and satiety benefits. In recent years, however, it has emerged from this niche to go mainstream. Increasing numbers of ‘ordinary’ health-conscious consumers are now demanding food and beverage products that help them stay fit, toned and looking and feeling good but which are convenient to integrate into their everyday lives.”

He continued:The key to tapping into this growth opportunity is to offer consumers lifestyle protein-based products that are delicious and easy to consume, since these shoppers are not willing to make the taste and convenience sacrifices accepted by niche protein consumers such as body-builders. Lacprodan® DI-7017 enables food and beverage companies to do this. It offers all the proven nutrition characteristics of whey proteins, but is also easy to use in mainstream products that consumers will love and be willing to pay a premium for.”

Lacprodan® DI-7017 is ideal for use in a comprehensive range of functional foods and drinks, including milk and water-based beverages and soups. It contains 100% whey protein, is UHT-stable, offers neutral pH and tastes good. These attributes make it especially attractive to manufacturers wishing to develop long shelf life products designed for weight management and the increase of muscle mass simultaneously.

Peter Schouw Andersen commented: “Whey protein is already the gold-standard in proteins, thanks to its excellent amino acids profile. Health-conscious consumers are always on the lookout for products that will help them stay fit and toned by regulating their weight and preserving muscle mass. A nutritional ingredient that promises to help them achieve this in an easy and enjoyable way is a compelling offer.”

He added: “Formulating functional food and beverage products with Lacprodan® DI-7017, a high quality whey protein, enables companies to offer great-tasting and highly nutritional products that will appeal to consumers and help them to stay fit and toned as part of an active life.”

 

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
  • September 30, 2018Trade Fair for Butchers, Caterers and Meat Industry (Meat Expo)
  • October 1, 2018Poznan International Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements