FDBusiness.com

Arla Foods Ingredients targets lifestyle nutrition opportunity with Lacprodan® DI-­7017

 Breaking News
  • UK Grocery Prices Rising at Fastest Rate in Four Years The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 5 November 2017, show UK supermarket sales have increased in value by 3.2% year-on-year in the run up to Christmas. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Volume sales have increased by less than 1%, meaning it’s [...]...
  • Alcohol Minimum Unit Pricing to Go Ahead in Scotland The UK Supreme Court has ruled that minimum unit pricing for alcohol, which was passed overwhelmingly by the Scottish Parliament in 2012, can now proceed. Scottish Health Secretary Shona Robison has welcomed the decision and confirmed she intends to make a statement to Parliament shortly, setting out the Scottish Government’s next steps. Following the unequivocal backing [...]...
  • GEA Brings Together Technologies to Supply Extended Production Line For BMI GEA has recently been selected to supply an extended pasta filata cheese production line for BMI in Jessen, Germany. With this exemplary project GEA brings together its joint cheese-making expertise, resulting from its acquisition of de Klokslag and CMT in 2014 and 2015 respectively, with GEA’s flow and processing experience to provide a single offering for this [...]...
  • Bosch Packaging Technology Wins German Design Award 2018 The Sigpack VPF (Vertical Platform for Flat Pouches), the first freely scalable flat pouch machine from Bosch, has been honoured with the German Design Award 2018 in the Excellent Product Design category. The German Design Council presents the prestigious award on an annual basis. The German Design Award is the second prestigious accolade for the [...]...
  • Premier Foods Returns to Revenue Growth Premier Foods, the UK convenience food group, has reported group revenue of £353.3 million for the 26 weeks ended 30 September 2017 – an increase of 1.5% on the prior period – with Branded revenue in line with last year at £295.4 million while Non-branded revenue increased by 10.1% to £57.9 million. Group reported half year [...]...

Arla Foods Ingredients targets lifestyle nutrition opportunity with Lacprodan® DI-­7017

April 30
10:22 2014

Arla Foods Ingredients has launched its advanced whey protein Lacprodan® DI-7017 into the lifestyle nutrition market for the first time.

Lacprodan®DI-7017 is a 100% whey protein concentrate rich in the essential and branched chain amino acids that are scientifically proven to optimise the body’s muscle-building and satiety response mechanisms. The ingredient offers quicker digestion time than casein, and is suitable for use in a range of great-tasting food and beverage applications, including long-life UHT drinks.

Initially launched in 2012 into the clinical nutrition market, Lacprodan® DI-7017 is now available to companies looking to tap into the surge in popularity of high-protein products among mainstream consumers. According to Euromonitor, protein supplements represent the fastest growing category in consumer health, with global sales rising by 59% to $5.4 billion between 2006 and 2011.

Peter Schouw Andersen, Business Development Manager for Health & Performance at Arla Foods ingredients, said: “Whey protein has long been popular with body-builders and elite athletes for its superb muscle-building and satiety benefits. In recent years, however, it has emerged from this niche to go mainstream. Increasing numbers of ‘ordinary’ health-conscious consumers are now demanding food and beverage products that help them stay fit, toned and looking and feeling good but which are convenient to integrate into their everyday lives.”

He continued:The key to tapping into this growth opportunity is to offer consumers lifestyle protein-based products that are delicious and easy to consume, since these shoppers are not willing to make the taste and convenience sacrifices accepted by niche protein consumers such as body-builders. Lacprodan® DI-7017 enables food and beverage companies to do this. It offers all the proven nutrition characteristics of whey proteins, but is also easy to use in mainstream products that consumers will love and be willing to pay a premium for.”

Lacprodan® DI-7017 is ideal for use in a comprehensive range of functional foods and drinks, including milk and water-based beverages and soups. It contains 100% whey protein, is UHT-stable, offers neutral pH and tastes good. These attributes make it especially attractive to manufacturers wishing to develop long shelf life products designed for weight management and the increase of muscle mass simultaneously.

Peter Schouw Andersen commented: “Whey protein is already the gold-standard in proteins, thanks to its excellent amino acids profile. Health-conscious consumers are always on the lookout for products that will help them stay fit and toned by regulating their weight and preserving muscle mass. A nutritional ingredient that promises to help them achieve this in an easy and enjoyable way is a compelling offer.”

He added: “Formulating functional food and beverage products with Lacprodan® DI-7017, a high quality whey protein, enables companies to offer great-tasting and highly nutritional products that will appeal to consumers and help them to stay fit and toned as part of an active life.”

 

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements