FDBusiness.com

Arla Foods Launches New Business in Africa

 Breaking News
  • UK Bottled Water Sales Top 4 Billion Litres For First Time Last year’s hot summer boosted UK water drinks consumption by more than 7% to 4,267 million litres, according to a new report from food and drink experts Zenith Global. This was worth an estimated £3.330 billion at retail prices. Sales of plain bottled water in retail packs increased by 7.9% to 3.4 billion litres, whilst [...]...
  • Morrisons Signs Up to Arla UK 360 Farm Standards Programme Arla Foods’s new farming standards programme Arla UK 360 continues to gain traction as Morrisons becomes the first retailer to commit to supporting the standards across its entire Arla milk supply. The move means approximately 200 Arla farmer owners will be directly supported by Morrisons to deliver across the eight farm business areas identified in [...]...
  • Vitafoods Europe 2019 – Guiding the Industry to a More Sustainable Future As environmental awareness reaches new heights and the world’s population continues to rise, the issue of providing sustainable foods which also offer a high nutritional value is set to grow, in both importance and complexity, over the next decade. It is with these considerations in mind that Vitafoods Europe 2019 has developed its agenda. The [...]...
  • Nordzucker to Invest €100 Million in Swedish Sugar Production Nordzucker Group will concentrate its sugar production in Sweden at its factory in Örtofta and as part of this process the refinery at Arlöv will be closed. Around €100 million will be invested in the strategy. The project is expected to be completed in autumn 2021. Based at Braunschweig in Germany, Nordzucker Group is one [...]...
  • FrieslandCampina Plans to Build a Sustainable Dairy Processing Plant International dairy co-operative Royal FrieslandCampina is exploring options to build a sustainable and innovative dairy processing plant in the Netherlands. The plant is intended for the processing of member milk into fresh dairy products, ingredients used for the production of early life and adult nutrition, and for cheese manufacturing. It would be built according to [...]...

Arla Foods Launches New Business in Africa

Arla Foods Launches New Business in Africa
September 04
12:43 2017

Arla Foods is adding another market to its Sub-Saharan Africa business region by establishing a new sales and packaging facility in Ghana. The new subsidiary will begin selling Arla’s branded dairy products in Ghana from September 2017 in response to growing demand for nutritious dairy products.

The new business will be based in Accra, Ghana and will supply products from its Dano® range also sold in Nigeria, including powdered milk, which is in demand among the rapidly growing middle class in urban areas, and butter and cheese from value-added brands like Arla® and Lurpak®.

The move by Arla is in line with the company’s business strategy, ‘Good Growth 2020’, which aims to develop new markets for Arla’s products outside the EU to improve the milk price for the 11,200 farmer-owners who own the company. As part of its strategy, Arla aims to triple its revenue in Sub-Saharan Africa by 2020.

“Ghana is a well-developed food market in West-Africa, where Arla has a lot to offer consumers. More families in the growing middle-class are increasingly demanding safe and affordable nutrition, and West-Africa currently faces a milk deficit, which gives Arla an opportunity to provide dairy products that meet the consumers’ needs,” says Steen Hadsbjerg, vice president of Arla’s business region in Sub-Saharan Africa.

The new subsidiary in Ghana will manage a re-packaging facility in Tema Industrial Park close to Accra as well as sales and marketing of the products. Distribution will be carried out through local distributors.

“We are entering Ghana to build a long-term business, and that requires strong, local partners. We are therefore pleased to join with an experienced partner with a strong distribution network in the country,” says Steen Hadsbjerg.

Arla is currently constructing a re-packaging facility in Accra, and has begun recruiting employees for the site, which is expected to be operational by September. The site will initially employ 8 people, but the total number of employees is expected to increase as the market develops.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements