FDBusiness.com

Arla Foods to Promote its Farmer Owners With New Marque

 Breaking News
  • Orkla Acquires Leading Czech Frozen Vegetable Producer Through its wholly-owned subsidiary Hamé, Nordic food group Orkla has purchased Agrimex, a leading frozen vegetable producer in the Czech Republic. Hamé is a leading branded food company in the Czech Republic and Slovakia, and holds strong positions in the liver paté, ready meals, ketchup, jam, baby food and tinned vegetable categories. Through the acquisition [...]...
  • Change of Leadership at Alpro Bernard Deryckere, current CEO of Alpro who has been leading the company for the last 16 years, is stepping down and handing over management responsibility to Sven Lamote. Sven Lamote will be tasked to prepare the Alpro plant-based business for its next stage of growth as the company’s new General Manager, building on Bernard Deryckere’s [...]...
  • Ornua Expands into South Korea With Launch of Kerrygold Ornua, Ireland’s largest exporter of Irish dairy products, has announced a major product expansion into the South Korean market with the launch of Kerrygold butter. Kerrygold will be sold through major Korean retailers. Kerrygold dairy products, made from the milk of grass-fed cows, will bring a unique new offering to South Korean consumers. Korean consumers place a high [...]...
  • East Meets West – Taura Inspires Global Flavour Combinations at FIE Real fruit and vegetable pieces are the perfect way to combine eastern and western flavours, Taura Natural Ingredients will demonstrate at Food Ingredients Europe. With consumers seeking new taste sensations, and eastern flavours particularly sought after, Taura – part of Frutarom – offers a range of ways to help manufacturers satisfy adventurous palates. The company’s unique [...]...
  • Pots Showcase Dairy Delights Regional French dairy producer Duo Lozère has selected RPC Bebo Bouxwiller to supply the packaging for the company’s high quality organic yoghurts and fromage blanc. The stylish 125cc thermoformed polypropylene pots are lightweight and easy to handle, combining consumer convenience and ease of use with effective product protection and presentation. Newly-designed graphics, offset printed in a [...]...

Arla Foods to Promote its Farmer Owners With New Marque

Arla Foods to Promote its Farmer Owners With New Marque
August 17
09:35 2015

Arla Foods is kicking off a new long-term initiative this month to make it clear to its consumers that the company is owned by farmers. Part of the initiative is a new product marque, which will begin to feature on the packaging of several Arla® products already from September, spreading to most of Arla’s portfolio in the following weeks and months as packaging is naturally replaced.

“We want to make it clear that Arla is the farmers’ company. The farmer ownership means that all of Arla’s earnings go back to its farmer owners and that the owners take an active part in creating value for our consumers. They deliver the natural taste, the high quality and the animal welfare. This is what you get and support when you buy an Arla® product,” says Peder Tuborgh, CEO of Arla Foods.

Consumers are increasingly interested in the origin of the products they put into their shopping carts – how it’s produced, how the cows and environment are treated and who they support when buying the product. Based on this, more and more people are actively taking a stand when they select their dairy brand.

“Arla is the farmers. It’s we, the farmer owners, who every day work to ensure that your Arla product is made with care in every step. However, many consumers don’t know this about Arla. We want to make this clear, because we are proud of our cooperative and the milk we provide,” says Åke Hantoft, chairman of Arla Foods and one of the company’s 12,747 farmer owners.

ArlaFoodsFarmersMarqueCurrently, the financial situation is tough for dairy farmers across Europe due to very low milk prices in the global market.

“It’s important for us to create awareness that when you buy an Arla product you support dairy farmers, not a group of shareholders with little or no association to dairy farming. Our main focus is to maintain a long-term sustainable milk supply, which is high quality and includes animal welfare,” says Åke Hantoft.

Arla farmers own their company and receive all the earnings from the business. That gives them a natural motivation to take care and invest in every step of the milk supply chain. Arla knows every farmer owner and work together with them to provide nutritious food products what people can trust.

The on-pack marque will be followed with activities on social media, websites, events etc. that Arla is initiating to strengthen the ‘farmer owned’ message.

Arla is owned by 12,747 farmer owners in the UK, Sweden, Denmark, Germany, the Netherlands, Belgium, and Luxembourg

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements