FDBusiness.com

Arla Foods UK Launches Farmers Milk

 Breaking News
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...
  • Is ‘Flexitarianism’ the Future? A workshop held recently at the University of Nottingham has revealed that ‘flexitarianism’ is a new and growing trend amongst British consumers. Delegates at an event that discussed plant-based diets heard how eating more plant-based products represented a sustainable future for food and drink production. Organised by the Agrifood Training Partnership (AFTP), and chaired by AFTP [...]...
  • Chivas Brothers Opens New Head Office Chivas Brothers, the Scotch whisky business of Pernod Ricard, has opened a new 27,000 sq ft head office in the centre of Glasgow. Jean-Christophe Coutures, chairman and chief executive of Chivas Brothers, says: “We need to keep moving with the times and this is the beginning of a new and exciting chapter for Chivas Brothers [...]...
  • Unilever Achieves 100% Renewable Electricity Across Five Continents Unilever has announced that its factories, offices, R&D facilities, data centres, warehouses and distribution centres across five continents are now powered by 100% renewable grid electricity. As far as possible, Unilever’s transition to renewable electricity has been delivered through supporting the development of local renewable energy markets, with 38% of its grid electricity supplied through [...]...

Arla Foods UK Launches Farmers Milk

Arla Foods UK Launches Farmers Milk
July 12
09:41 2016

Arla Foods UK, the largest dairy company in the country, has unveiled Arla Farmers Milk – created to give shoppers the opportunity to pay a little extra on each bottle to help Arla farmers. The launch from the farmer-owned dairy company is based on research1 showing that almost two thirds of consumers (63%) said they would pay more for dairy products if they know the extra money goes back to farmers.

Arla Farmers Milk will be available in ASDA stores from 12 July in a four-pint format, with both semi-skimmed and whole milk options at an RSP of £1.20. ASDA brand four-pint milk RSP is 95p and the extra 25p for Arla Farmers Milk will be returned to directly to Arla farmers. In line with Arla’s cooperative’s principles, this extra money will be shared amongst its 12,700 farmer owners.

Arla Foods amba Farmer Board Director, Jonathan Ovens, comments: “The launch of this new milk is a great boost to our dairy farmers. People want to know more about where their food comes from and who benefits and are willing to pay more if they know it goes directly to the farmers that produce it. As we’re part of a cooperative, the money we receive goes back to the farmers who supply our milk.”

He adds: “With farmgate milk prices much lower than we would like, we thank ASDA for the continued support of our cooperative principles and also for providing an opportunity for their shoppers to give something back to Arla dairy farmers.”

ArlaFoodsUKFarmersMilkChris Brown, Senior Director, Sustainable Business at ASDA, says: “ASDA has had a strong affiliation with dairy farmers since its formation and this continues today with the support we provide. Launching Arla Farmers Milk in Asda provides our shoppers with the perfect opportunity to help farmers in these challenging times. It offers them the choice to pay that little extra for their milk knowing it will go back to the farmers and is another example of how Asda is supporting the dairy industry.”

Arla Farmers Milk will also carry the special Arla Farmer-owned Marque, which shows it has been responsibly sourced from a farmer-owned cooperative. Arla introduced the marque in 2015 on all its branded and some own-label dairy products. The marque allows consumers to easily identify and trust products that are responsibly sourced from a farmer-owned business where all the profits go back to its owners, and has the highest expectations for animal welfare and environmental standards throughout its supply chain.

Arla Foods UK is home to leading dairy brands Anchor®, Cravendale, and Lactofree® with a turnover of €2.9 billion. As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business employs approximately 3,500 people located at its dairies, distribution centres and head office.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements