FDBusiness.com

Arla Foods UK Launches Lurpak Spreadable Infusions

 Breaking News
  • Sweets and Snacks New Product Development Thrives on Adventure and Bite-size Trends With one in four global consumers increasing their consumption of confectionery over the past year (Innova Market Insights Consumer Survey, 2018) because “there is more variety & novelty available,” the food industry is responding. New data from Innova Market Insights finds a 15 percent average annual growth in global confectionery launches with a “discovery” claim [...]...
  • 80,000 Tonnes of Skimmed Milk Powder Sold in Biggest Tender A total of 80,424.05 tonnes of the skimmed milk powder bought into public stock by the European Commission since 2015 were sold in the latest tender sale, bringing the remaining stock to around 22,000 tonnes out of the original 380,000 tonnes, stockpiled since the crisis that hit the dairy sector in 2015. In effect, almost [...]...
  • Müller Rolls Out ‘Stealth’ Milk Caps Müller, Britain’s leading producer of branded and private label fresh milk, cream, butter and ingredients, is rolling out a new lightweight recyclable milk cap, which uses 13% less plastic material. The innovative solution allows the business to remove 300 tonnes of plastic every year, the equivalent weight of 231 million ‘stealth’ milk caps. The dairy company has [...]...
  • Greene King Announces New Chief Executive The board of Greene King has announced that Nick Mackenzie will join the board on 1st May 2019 as chief executive in succession to Rooney Anand. Nick Mackenzie will be joining from Merlin Entertainments where, as a member of the executive committee, he is responsible for the Midway portfolio of attractions, which comprises over 100 [...]...
  • Irish Grocery Market Hits Festive Record as Retailers Cash in on Christmas The Irish grocery market grew by an impressive 3.0% over the 12 weeks to 30 December, ensuring a record festive period for retailers. The latest Kantar Worldpanel data shows value sales reached €995 million in the month of December – the highest monthly total ever recorded in the Irish grocery market. This was driven by [...]...

Arla Foods UK Launches Lurpak Spreadable Infusions

Arla Foods UK Launches Lurpak Spreadable Infusions
April 26
15:43 2016

Lurpak, the UK’s favourite butter and spreadable brand, is redefining the role for spreadables amidst changing consumer food preferences with the launch of new Lurpak Spreadable Infusions.

Lurpak Spreadable Infusions are a blend of Lurpak butter and rapeseed oil with added herbs and spices, lightly whipped for ease of spreading. They have been developed to provide the perfect solution to a range of new host occasions, including wraps, pittas and flatbreads.

Arla Foods UK is rolling out Lurpak Spreadable Infusions in retailers from May, available in three flavour combinations: Chilli & Lime, Smoked Chipotle and Sea Salt & Pink Peppercorn (RRP £1.25/115g).

Jordan O’Farrell, brand manager, Lurpak, comments: “Lurpak Spreadable Infusions taps into the trend of actively seeking out bold and adventurous new flavours, allowing consumers to spread flavour to enhance the taste and texture of breads of the world. For our food lover audience who value great taste, Lurpak Spreadable Infusions will be an incremental purchase and especially significant for the lunch occasion. Lurpak Spreadable Infusions will put the brand at the heart of even more good food occasions.”

The launch of Lurpak Spreadable Infusions will be supported by a £2 million marketing campaign designed to encourage consumers to re-evaluate their daily bread occasions, move beyond the traditional and embrace new ways to #SpreadTheFlavour. The launch will be supported by print, PR, digital, social media and shopper with experiential activity following later in the summer. All underpinned by the brand’s ongoing ‘Go Freestyle’ TV campaign.

Lurpak is the number one butter and spreadable brand in volume and worth £295 million in value with Spreadable growing by 9.5% volume and 1.4% value. Lurpak brand loyalty value is the highest in the BSM category and growing 7.2% YOY.

The Arla UK business is focused on growing the business through the launch of product innovations. In 2016 it has launched Arla BOB – fat-free milk that tastes like semi-skimmed, Arla skyr yogurt drinks and Arla Protein Snack Pots.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements