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Arla Launches First Branded Dairy Indian Range in the UK

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Arla Launches First Branded Dairy Indian Range in the UK

Arla Launches First Branded Dairy Indian Range in the UK
September 06
11:48 2011

Arla Foods UK has launched its new Indian dairy range, which gives consumers the chance to buy authentic fresh Indian dairy produce in mainstream supermarkets. Savera – meaning ‘new dawn’ or ‘morning’ in the Hindi language – was co-created with consumers and Indian chef, Ajoy Sachdev, after three years of research and development.

 

Belinda Parkinson, future creations manager for Arla, says: “Research shows that modern Indian women feel torn between their careers and living a modern, western lifestyle, yet they want to stay true to their roots by cooking authentic Indian dishes for their families. The majority of these consumers like to shop in the big four supermarkets, but often have to make extra trips to Indian supermarkets to top up. The Savera range has been designed to provide a convenient shortcut for modern Indian families who use dairy ingredients, providing consumers the chance to buy all their fresh quality products in one place and still enjoy authentic meals.”

 

The new range comprises five different products: paneer, a soft white Indian vegetarian cheese; dahi, a product similar to yoghurt and commonly used in Indian curries; the sweet yoghurt-based drink, lassi, also available in alphonso mango flavour; and traditional raita.

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