FDBusiness.com

Arla UK 360 Farmers to Trial New 3D Imagery Systems With Automated Intelligence

 Breaking News
  • PepsiCo Targets African Growth in $1.7 Billion Deal PepsiCo has agreed to acquire all the outstanding shares of Pioneer Foods Group of South Africa for approximately US$1.7 billion. Pioneer Foods has a robust, locally relevant product portfolio that complements PepsiCo’s current line-up, with strong positions in cereals, juices, and other African nutritional food staples, including well-known, scaled brands like Weet-Bix, Liqui-Fruit, Ceres, Sasko, [...]...
  • WHO/Europe Studies Find Baby Foods are High in Sugar and Inappropriately Marketed For Babies Two new studies from WHO/Europe show that a high proportion of baby foods are incorrectly marketed as suitable for infants under the age of 6 months, and that many of those foods contain inappropriately high levels of sugar. WHO’s long-standing recommendation states that children should be breastfed, exclusively, for the first 6 months. Its 2016 [...]...
  • AB World Foods Selects e.fundamentals to Help Drive Online Sales AB World Foods, the ethnic foods division of Associated British Foods, has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites. AB World Foods, whose brands include Patak’s, Blue Dragon, Levi Roots and Tabasco, has become a client of e.fundamentals’ retail service, which continuously reports how brands are performing [...]...
  • AxFlow Holding Acquires Induchem Group in Ireland AxFlow Holding, the international fluid handling group that is active in all European markets, South Africa, Australia, and New Zealand, has acquired the Irish Induchem Group, the specialist provider of fluid handling solutions, which predominately focuses on valves, pipe solutions, mixers and pneumatics. Headquartered in Cork, the Induchem Group has four sites, located in Ireland and [...]...
  • AB InBev to Sell Australian Business For US$11.3 Billion to Asahi Group Anheuser-Busch InBev has agreed to divest Carlton & United Breweries (CUB), its Australian subsidiary, to Asahi Group Holdings for Au$16.0 billion, (US$11.3 billion) in enterprise value. The transaction represents an implied multiple of 14.9x 2018 normalised EBITDA. As part of this transaction, AB InBev will grant Asahi Group Holdings rights to commercialise the portfolio of AB [...]...

Arla UK 360 Farmers to Trial New 3D Imagery Systems With Automated Intelligence

Arla UK 360 Farmers to Trial New 3D Imagery Systems With Automated Intelligence
July 11
11:49 2019

3D imagery systems will be trialled by Arla UK 360 farmers to help them identify changes in each cow’s physical wellbeing, mobility and weight, before they are visible to the human eye. The technology, Herdvision, has been developed by Kingshay working in partnership with the Centre for Machine Vision in the Bristol Robotics Lab at the University of the West of England and AgsenZe. It removes measurements that currently have to be made subjectively by the human eye, and instead uses visual monitoring, data recording and automated intelligence to assist in managing cow welfare.

The trial has been welcomed by grocery group Morrisons which is supporting the Arla UK 360 programme across its entire Arla milk supply.

Sophie Throup, Senior Agriculture Manager at Morrisons, comments: “Technology and innovations opening up further improvements in the health and welfare of livestock are exciting. Having organised trials for these tools to help Arla UK 360 farmers enhance their already leading standards is encouraging and a further demonstration of why we wanted to adopt the 360 standards in full for the farms who supply us. Our customers care about animal welfare, so to know that these trials can improve the well-being of the animals supplying their milk is reassuring.”

Arthur Fearnell, elected Arla Board member and one of the Arla farmer owners currently transitioning to the Arla UK 360 programme with the support of Morrisons, says: “Technology has moved on so much in the last decade and it is providing new opportunities to further enhance animal health on farm. The systems Arla UK 360 farmers are now trialling give a picture of each individual animal’s health that humans alone could only dream of seeing. Identifying early signs of change have a positive impact across the board, from overall cow wellbeing, to better milk production, a reduced need for medication and increased fertility rates.”

While there are already other scanning technologies on the market, the new Herdvision technology doesn’t require the cow to stand still meaning it is easier to use and gives much greater accuracy in the results.

Duncan Forbes, Dairy Research Director of Kingshay, explains: “Much like humans reacting differently if we know there is a camera filming us, cows do the same. Studies show that cows behave differently if they think they are being watched, affecting the way they walk or move. It is ingrained primitive behaviour not to show weakness and even though cows have been domesticated for thousands of years, the mindset of best foot forward still seems prevalent in today’s animals. Overcoming that issue, and with artificial intelligence built into the system, this system will measure and identify changes to cow health based on each individual cow’s own health record.”

If trials are successful, the automation of monitoring body conditioning, mobility and herd health in this way could provide an important component for Arla’s Happy Cow measure, Arla’s vision for using future technology to bring together physical and behavioural wellbeing metrics into one overall picture of animal wellbeing.

Graham Wilkinson, Agricultural Director of Arla Foods, explains: “Arla farmers are already in tune with the wellbeing of their cows, but digital advances in farming bring the opportunity to revolutionise cow health management. When we launched Arla UK 360 we set out a vision to bring together physical and behavioural wellbeing monitoring to create the Happy Cow measure. The Herdvision technology could be a gamechanger in automating the measurement of the physical components to deliver this.”

The Herdvision scanner is being trialled on ten Arla UK 360 farms. With results being built over time as increased amounts of animal health data is recorded, the trial will continue until an evidence based decision can be made about the proven benefits of this type of technology.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Arla Cravendale®, and Arla Lactofree® with a turnover of €2.9 billion. The UK is largest market within the Europe Zone, contributing 35% of the zone’s turnover and also comprises 25% of the Group revenue.

As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury that later this year will become the first net zero carbon site of its kind.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 17, 2019Future Food-Tech
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements