FDBusiness.com

Asda launches roast-in-the-bag chickens with FFP packs

 Breaking News
  • Hilton Food Group to Move into UK Fish Processing Hilton Food Group, the UK-based specialist international meat packing business, has agreed to acquire Icelandic Group UK (Seachill), a leading chilled UK fish processor, for cash consideration of £80.8 million. The acquisition will provide Hilton with entry into the processing and supply of fish in the UK. Robert Watson OBE, chief executive of Hilton Food Group. Founded [...]...
  • UK Health Costs of Obesity Soaring Money spent last year on junk food advertising in the UK far outweighs the amount Government is able to spend on healthy eating campaigns, leading to an unbalanced environment pushing us towards unhealthy choices, according to new analysis by the Obesity Health Alliance (OHA). Junk food brands are spending 27.5 times more on advertising their products [...]...
  • The End of EU Sugar and Isoglucose Quotas Will Benefit All Stakeholders EU sugar and isoglucose production quotas ended on 30 September 2017. At its recent conference at the Bibliothèque Solvay in Brussels, Starch Europe called on all stakeholders to embrace the benefits of this historic development. Speaking at the conference, Starch Europe president, Alain Dufait said: “As an industry, we find ourselves in a time of opportunity. [...]...
  • Scotbeef Purchases Blast Freezer From Blue Cube In a move to boost freezer capacity at its modern plant in Glasgow, leading UK fresh meat processing company, Scotbeef has purchased a BFT40 portable blast freezer from Blue Cube Portable Cold Stores – part of The Turner Group – after renting the unit for several years. Scotbeef is one of the largest privately owned fresh [...]...
  • Kasih Food Revitalises Hummus Range For International Market Kasih Food Production Co, a leading food production company in Jordan, has unveiled a new range of hummus products in Tetra Pak packages. With the new Mézete brand product line, the company aims to increase its share of the hummus market, projected to reach US$1.1 billion globally by 2022, according to Market Research Future. That [...]...

Asda launches roast-in-the-bag chickens with FFP packs

November 11
10:25 2013

Asda has introduced a new roast-in-the-bag chickens in packs produced by FFP, the flexible packaging specalist.

The flexibles group worked with food company Faccenda, who had, according to FFP, been challenged by Asda to come up with a “truly innovative packed product”.

The new line is part of Asda’s premium Butcher’s Choice range and uses FFP’s Estercook packs, which are produced in conjunction with film partner DuPont Teijin Films.

They allow people to cook a whole chicken, from scratch, without ever having to handle the raw bird, overcoming a hurdle for those who are uncomfortable handling raw chicken or are not confident in storing it.

According to FFP, the pack needs to be pierced once, then placed into the oven and left to cook in one of seven available flavoured coatings.

In a statement, the company said: “The pack forms a chamber around the bird, keeping the inside of the oven clean and allowing the moisture and flavourings from the chicken to surround and permeate the flesh.

“The chicken skin will brown within the pack, and customers can choose to open the pack a few minutes before the end of cooking if they want a crispy finish.”

The company said that Asda is supporting the launch with a campaign called ‘Love Your Leftovers’, aimed at cutting waste; each bag is printed with a QR code and a recipe idea, plus on-line video tips from Jim Viggars, Asda’s head of meat quality.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements