Asda’s Simply Roast in the Bag Chicken Still Flying High With FFP

 Breaking News
  • Royal A-Ware and Glanbia Ireland to Build New €140 Million Continental Cheese Facility Royal A-ware, a leading global cheese and dairy producer in The Netherlands, and Glanbia Ireland, Ireland’s largest dairy processor, plan to enter a strategic partnership that proposes to build a new continental cheese manufacturing facility in Belview, County Kilkenny, Ireland. It is proposed that a total of €140 million will be invested in this best-in-class [...]...
  • Pladis Appoints Global CEO Pladis, one of the world’s leading snacking companies, has appointed A Salman Amin as global CEO. He will take over the leadership officially in February. With a strong reputation in the food and drink sector, Salman Amin takes up the role after a highly successful international career spanning 30 years and three continents. Most recently, he [...]...
  • ADM Adds New Line of Specialty Tapioca Starches For the EMEA Region Archer Daniels Midland Company has announced a long term partnership with General Starch Limited (GSL), a leading tapioca starch producer located in Thailand. ADM will have exclusive distribution rights of the GSL modified tapioca starch products in the majority of the European countries, as well as in the Middle East and Africa. This range of [...]...
  • Louis Dreyfus Company to Exit Dairy Louis Dreyfus Company, a leading international merchant and processor of agricultural goods, has announced its decision to exit its dairy business by mid-2019. The move is in line with the company’s strategy over the past three years to exit non-core areas and refocus on its core businesses, including investments in origination markets and expansion along [...]...
  • Lucozade Ribena Suntory to Invest £13 Million in UK Factory Japan-based Suntory Beverage & Food is investing £13 million in its UK-based subsidiary Lucozade Ribena Suntory to install a new, high-speed bottle filler at its factory in Coleford, Gloucestershire. The new filler will produce 1.3 million bottles a day and will be instrumental in increasing productivity and efficiency at the Lucozade Ribena Suntory factory. The investment [...]...

Asda’s Simply Roast in the Bag Chicken Still Flying High With FFP

Asda’s Simply Roast in the Bag Chicken Still Flying High With FFP
February 05
09:13 2015

Launched with Faccenda Foods just before Christmas 2013, Estercook Roast-In-The-Bag packaging has had a massive impact. Great-tasting, succulent whole chicken, ready to be roasted in the bag with a variety of delicious added-value flavours first hit the chiller cabinets in Asda as part of their Butcher’s Selection range, with ovenable printed packaging produced by FFP.

Estercook high temperature packaging allows people to cook a delicious whole chicken without ever having to handle the raw bird. Many people also miss out on the benefits of cooking because they lack confidence in handling and storing raw food. FFP’s Estercook packaging remedies this by taking the handling and the waste out of the equation. People take a convenient pack home and place it directly into the oven, so they don’t come into direct physical contact with the food until it is fully cooked.

FFP1February2015All components of Estercook packaging are fully tested and comply with national and international standards for temperature resistance. FFP go beyond the requirements of UK and European legislation, adding in further tests that provide an extra level of confidence in pack safety. To meet increasing demand, FFP have recently invested a six-figure sum in additional purpose designed, computer controlled Hot Room capacity, an important part of the production process that ensures a full cure of the high temperature inks and adhesives used.

Simply Roast in the Bag has received a number of prestigious national and international awards, including a major prize in the Product Of The Year Awards, voted on by members of the public. That follows a Gold Award in The Grocer’s Own Label Food and Plastic Flexible Packaging Pack of the Year in the UK Packaging Awards.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here