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Australian Pioneer in Pasta Enters UK Market

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Australian Pioneer in Pasta Enters UK Market

Australian Pioneer in Pasta Enters UK Market
September 16
09:00 2015

The functional foods category is set for a new arrival in the shape of Vetta, the High Fibre Pasta offering a healthy and innovative alternative to UK retailers. Produced by Rinoldi, an Australian pioneer in pasta making since 1878, Vetta’s High Fibre range provides consumers with a high-fibre option that looks and tastes the same as standard, everyday pasta.

Vetta’s High Fibre range is low GI and naturally low in fat making it ideal for those monitoring their blood glucose levels, or for those looking to introduce low GI foods into their everyday diets.

Mark Perrin, European managing director at Vetta, comments: “When most people think of high-fibre it is often associated with wholegrain, thick, heavy products that are nutritionally beneficial yet less appealing in taste; the Vetta range is created using authentic Italian pasta making techniques and provides an easy way to increase fibre intake without altering the taste or eating experience. This also makes it a great way for parents to increase their child’s fibre intake, without the added stress of trying to change what they eat.”

The launch is being supported by a social media drive and targeted outreach to key influencers, to create a buzz and demand ahead of listings being secured.

Other products in the Vetta Smart Pasta portfolio, which are yet to enter the UK market, include High Protein Low Carb, Cholesterol Lowering, and Hidden Veg with Peas & Corn. The High Fibre family of products continues to rank most popular in the Vetta range and is available in the UK in four varieties – Penne, Fusilli, Fettuccine and Spaghetti.

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