FDBusiness.com

Avery Dennison and Beefchain Develop New Way to Track Fresh Food

 Breaking News
  • Carlsberg Group Upgrades Full Year Operating Profit Outlook Carlsberg Group has delivered organic operating profit growth of 17.7% for the first half of 2019 with reported growth of 18.2% to DKr 5.17 billion (€693 million). Organic net revenue growth was 4.2% and on a reported basis net revenue rose by 6.5% to DKr32.99 (€4.42 billion). Operating margin improved by 160bp to 15.7%. Reported net [...]...
  • Diageo Forms New Rum Joint Venture Diageo and Corporación Cuba Ron, a leader in the production of premium Cuban rums, have created a joint venture – Ron Santiago. The joint venture will have exclusive global distribution rights to Santiago de Cuba, a premium Cuban heritage rum brand. Globally, premium and above rum segments are growing ahead of the category overall, with premiumisation [...]...
  • Stirring Times For US Yogurt – Innovation is Vital in a Changing Consumer Environment Over half of all U.S. consumers now buy yogurt as part of their typical grocery basket, according to a new report from Innova Market Insights, but their habits appear to be evolving. Convenience themes are becoming increasingly important, for example, with 17% of consumers naming this as a significant choice factor in 2018, which is [...]...
  • FrieslandCampina Significantly Expands its VLOG Production Due to the sharp increase in demand in Germany, FrieslandCampina is increasing the number of participating dairy farms that supply VLOG milk from 400 to more than 600. All VLOG milk produced by Dutch FrieslandCampina dairy farmers is used to make cheese for the German market. VLOG (Verband Lebensmittel Ohne Gentechnik) is a German association responsible [...]...
  • English Food Manufacturers Sign Up to Made Smarter Support A number of food manufacturing firms in the North West of England have signed up to a business-led programme which aims to use digital technology to boost growth and success. By implementing advances in data analytics, Artificial Intelligence (AI), Augmented Reality (AR), Industrial Internet of Things (IIoT), 3D-printing and robotics, firms can enhance their profitability [...]...

Avery Dennison and Beefchain Develop New Way to Track Fresh Food

Avery Dennison and Beefchain Develop New Way to Track Fresh Food
March 05
09:35 2019

Avery Dennison RBIS, a division of Avery Dennison Corporation, the Fortune 500® innovative packaging company, has announced a transformative initiative with partner Beefchain. In partnership with the Wyoming Business Council, Beefchain helps ranchers command more value from their beef by proving, via blockchain technology, that their beef is free-range and fairly farmed, distinguishing themselves from commodity beef products.

Avery Dennison is helping enhance Beefchain initiatives by enabling them to go beyond the RFID-tagging of cattle, to RFID-tagging the resultant beef cases which will be tracked and traced along the supply chain to consumption. This means consumers, restaurants, distributors, and retailers, can track their steak from farm to restaurant.

These beef cases carry a unique digital identifier that will trace each individual case from farm-to-table and will be traced along the way at the point of plant processing, export, import, and finally to delivery. These unique identifiers or EPC’s will be hashed into Beefchain’s Ethereum network based blockchain, an immutable ledger that will house all collected data and serve as a single source of truth for the entire global transaction.

Starting at a beef processing facility in Wyoming, the innovative pilot tagged cases of beef with RFID integrated labels and sent them to a five-star dining establishment in Taipei, Taiwan. Customers were then able to scan a QR code and access to additional provenance  information showing the food’s journey of 7,500 miles, adding to the overall dining experience. RFID and Blockchain technology is used to assure customers that the beef is sourced and trusted to be from Wyoming, known for high standards of farming, leading to some of the best quality beef in the United States.

This new initiative cements Avery Dennison as a market leader in food intelligent solutions and supply chain technology. RFID devices can be registered and permissioned into a blockchain, adding another layer of trust into the overall ecosystem. With increased digital demands along the supply chain, RFID can help automate digital data capture into blockchains, whether private or public.

This pioneering farm-to-table project, the first of its kind across the USA, helps create a new authenticity and traceability across the food industry where blanket bans on problematic products can lead to $90 billion losses per year.

Vice President and General manager of Avery Dennison RFID, Francisco Melo says: “RFID is setting the foundations for Blockchain integration in the food industry. Enabling farmers and businesses to guarantee the provenance of a product will mean greater improvements for food safety, product differentiation and enhanced consumer experience. Avery Dennison is committed to leading innovative technologies that will change the future of how we shop and consume.”

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements