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Avery Dennison launches Aqua Stick

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Avery Dennison launches Aqua Stick

June 29
09:02 2013

Avery Dennison has launched the Aqua Stick portfolio, a label product to ease the application of labels to wine and other beverage bottles made slick by compensation.

Wine and sparkling wine bottles often drop below ambient temperature during label application, and this temperature difference can lead to surface condensation problems and a weakened bond between label and bottle. Dispensers often experience inconsistent label positioning and higher scrap rates as a result, Avery Dennison said.

 

Materials in the Aqua Stick portfolio use Avery Dennison’s Z3338 emulsion adhesive, which has been engineered for variable temperature and humid environments.

Z3338 actively absorbs any surface moisture present, removing the need to bring bottles up to room temperature. The adhesive allows in-line processing at up to 600 bottles per minute, with consistent label positioning.

Z3338 can also withstand exposure to an ice bucket or cold box, and keep the label firmly in position.

Three premium facestocks are currently available for Europe in the new Aqua Stick range: Fasson 60# Uncoated Litho WS, MaxFlex Bright Silver and Sparkling Asti.

Labels & Labeling recently hosted a wine label webinar. View the presentations here.

Fabien Bourgies, Avery Dennison global wine and spirits segment director, said: ‘This new portfolio was developed in close collaboration with wine and sparkling wine brand owners, and takes careful account of real-world conditions faced by adhesives and facestocks.

‘With Aqua Stick, we are seeing scrap reductions and faster changeovers, with unique improvements to operational performance for these types of applications.’

 

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