FDBusiness.com

Avery Dennison unveils self-adhesive labels aimed at returnable bottles market

 Breaking News
  • Irish Supermarkets Benefit From the Christmas Spirit The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 31 December 2017, reveal that shoppers spent an extra €90 million on groceries over the festive period. David Berry, director at Kantar Worldpanel, comments: “Over the Christmas period the average household spent a record €1,532 on groceries – an increase of [...]...
  • Britvic Continues to Put Health at the Heart of its New Sustainable Business Programme Britvic has launched ‘A Healthier Everyday’, its new sustainable business programme which builds on its commitment to: help consumers make healthier choices; support the well-being of communities; and minimise its impact on the planet. The creation of ‘A Healthier Everyday’ follows a review by the company into how it can ensure that its sustainability programme is [...]...
  • Bayn Europe Sets Up Chinese Subsidiary For Sugar Reduction Bayn Europe AB has signed a joint venture agreement with real estate development company HuaHe International Asset Management to introduce sugar reduction to the China market. Both partners agreed on a co-operation model and mutual commitments for the set up of joint venture. Bayn will hold 65% of equity and HuaHe will hold 35%. Further to [...]...
  • Ishida X-ray Flexibility Ensures Premium Product Quality Ishida X-ray inspection technology is helping to maintain the premium quality reputation of one of Russia’s most popular traditional snack brands. The ‘ROSTRAGROEXPORT’ company was founded by Mr Boris Aleksandrov in 1995, who spotted a niche in the Russian food market for a good quality traditional curd snack.  Its ‘B.Y. Aleksandrov’ brand, named after the company’s [...]...
  • ‘Latte Levy’ – Coffee Drinkers Want to Go Green, But Price is a Barrier As the UK Government aims to eliminate avoidable waste with the announcement of its 25-Year Environmental Plan, Mintel research reveals that Britain’s coffee shop drinkers are happy to do their bit for the environment, but not at any cost. 40% of out of home hot drinks consumers wouldn’t mind paying extra for drinks served in 100% [...]...

Avery Dennison unveils self-adhesive labels aimed at returnable bottles market

Avery Dennison unveils self-adhesive labels aimed at returnable bottles market
September 13
09:36 2012

Avery Dennison has announced the launch of a self-adhesive label that is aimed at the returnable bottles market

According to the company, Avery Dennison MultiCycle can withstand more than 30 product cycles, reducing the volume of label substrate used.

“With an increasing global focus on resource management, consumers and other stake holders will continue to place pressure on brand owners to find solutions that reduce the waste caused by returnable bottles,” said Jon Maley, vice president marketing at Avery Dennison Materials Group. “Our MultiCycle innovation can reduce the environmental impact of relabeling and change the way the world thinks about the decoration of returnable bottles.”

Environmental benefits

The patent-pending permanent self-adhesive film label construction is resistant to the stresses a container is exposed to during its lifetime and can withstand the high-temperature caustic baths used during the bottle washing process.

The polypropylene label is engineered with a sandwich construction, so the printing ink is protected with an over-laminate, Avery Dennison said.

According to the firm, with traditional “cut and stack” paper labels or washable self-adhesive labels a new label set is required each time a bottle is sold.

In a statement it said: “The long performance lifetime of MultiCycle reduces the volume of label substrate used. The use of fewer labels also brings the additional benefits of reduced ink usage, fewer transport movements, and an overall lower energy consumption.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Anfas Food Product
  • January 17, 2018Dutch Organic Trade Fair
  • January 19, 2018International Green Week
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements