Ayrshire Family Butcher Gives Scotch Pie a Modern Makeover With Asda Deal

 Breaking News
  • Zero Alcohol Drinks Growing 10% a Year in Europe A new report from Zenith Global on European Zero Alcohol Drinks forecasts sales growth of almost 10% a year over the next five years. Zenith Global estimates the European market at €5.9 billion in 2018. This would take 2023 value to €9.3 billion. “The United Kingdom is expected to achieve the highest growth rate at 30% [...]...
  • CO2 Refrigeration System For BrewDog’s Eurocentral Warehouse Star Refrigeration has been commissioned a second time to work with Scottish multinational craft beer company BrewDog as it continues to expand. The cold storage and distribution specialists successfully delivered an eco-friendly, cost effective solution for Europe’s first fully refrigerated beer warehouse. Having recently acquired the brand new Eurocentral warehouse in Motherwell, BrewDog commissioned Star to [...]...
  • ABF to Enter Joint Venture in China Associated British Foods and Yihai Kerry Arawana Holdings, a subsidiary of Wilmar International, are to form a 50:50 joint venture in China for the manufacture, sale and distribution of yeast and bakery ingredients. The joint venture will acquire existing Chinese yeast and bakery ingredients activities of AB Mauri, a division of ABF, and will leverage [...]...
  • Premium Products and Value Prices a Hit With Irish Grocery Shoppers The latest figures from Kantar show that overall the Irish grocery market grew by 4.2% over the 12 weeks to 19 May 2019, with Dunnes Stores holding off the challenge of Tesco and retaining pole position. Respective growth of 12.6% and 5.9% for Aldi and Lidl means that the retailers’ combined grocery market share stands [...]...
  • Lactalis Expands in Italy Lactalis Group is strengthening its position within the Italian dairy industry by acquiring cheese maker Nuova Castelli for an undisclosed sum. Operating 13 production sites in Italy and three abroad – in Poland, Hungary and the US – Nuova Castelli specialises in the production and distribution of AOC cheese such as Parmigiano Reggiano, Mozzarella di [...]...

Ayrshire Family Butcher Gives Scotch Pie a Modern Makeover With Asda Deal

Ayrshire Family Butcher Gives Scotch Pie a Modern Makeover With Asda Deal
April 29
10:59 2015

An Ayrshire-based family butcher business has launched its innovative Single Portion Pie range into all 62 Asda stores across Scotland. We hae meat – based at Cairnhill Farm, four miles east of Girvan – believes the Scotch pie category has become increasingly constrained by lack of choice and unadventurous fillings.

Through the creation of a new range inspired by current flavour trends – including BBQ Pulled Pork, Balmoral Chicken, BBQ Pulled Beef and Chicken Curry – We hae meat is shaking up the traditional image of the Scotch pie. The Single Portion Pie range uses a recognisable scotch pie shell but is however finished with a light, buttery puff pastry top.

Combining Quality Assured meat from the family farm with ingredients from other carefully selected producers, the meat fillings reflect consumer demand for provenance and traceability. The finished result hails the arrival of the modern Scotch pie.

Launched exclusively into Asda stores and retailing at £1.50 each, the innovative Single Portion Pie range can be eaten as a hot snack, a quick lunch or as part of a filling main meal.

We hae meat – run by husband and wife team Carlyn and Alex Paton – employs over 50 people and produces a range of premium, handcrafted meat products using beef sourced directly from the family farm in Ayrshire.

Carlyn Paton, director of We hae meat, says: “Through the Single Portion Pie range, we’ve given the Scotch pie a contemporary makeover; using the kind of flavours and fillings that we – as a young modern family – would like to eat. As butchers who are relatively new to the industry, we are proud to look at product development with fresh eyes and pick what we think will give the very best result, whether that’s a recipe inspired by tradition or current trends. We’re hugely excited to bring our innovative pies and butcher shop roots to the convenience of the supermarket. Here’s to introducing a new wave of Scotch pie to the Scottish people!”

Brian O’Shea, regional buying manager for Asda Scotland, comments: “The Scotch pie is a huge part of our national identity but is at risk of getting stuck in the past if it remains bridled by convention. We are delighted to be exclusively stocking this revolutionary new take on the traditional Scotch pie. The innovative flavours made with delicious ingredients are exactly what our customers want. We hae meat has really hit the nail on the head with their exciting new range.”

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
  • October 17, 2019Future Food-Tech
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here