Bacardi Adds Cachaca Brand to its Portfolio

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Bacardi Adds Cachaca Brand to its Portfolio

Bacardi Adds Cachaca Brand to its Portfolio
July 13
09:17 2015

Having just expanded its portfolio of super-premium rums with the purchase of Banks rum for an undisclosed price, Bacardi has now completed the acquisition of Brazil-based Leblon Holdings and its Leblon cachaça brand after serving as a significant minority investor for several years.

Celebrating its 10th anniversary this year, Leblon is available in more than 35 countries including Brazil, the United States, Canada, and select markets in Europe, Asia and in the Caribbean. The terms of the transaction were not disclosed.

Headquartered in Hamilton, Bermuda, family-owned Bacardi operates 29 facilities globally and sells its brands in more than 160 countries.

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