Bacardi Appoints New Marketing Chief

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Bacardi Appoints New Marketing Chief

Bacardi Appoints New Marketing Chief
February 08
11:06 2013

Bacardi, the largest privately-held spirits company in the world, has appointed Andy Gibson as Chief Marketing Officer (CMO) of Bacardi and President of Bacardi Global Brands (BGB). In these roles, Andy Gibson will be responsible for the overall leadership and strategic direction of the company’s portfolio of premium spirits brands.

He also will serve as a member of the Bacardi leadership team and report to Bacardi President and Chief Executive Officer Ed Shirley. Andy Gibson joins Bacardi in late April and will be based at the Bacardi Global Brands headquarters in London.

Andy Gibson.

Andy Gibson has achieved notable success during a more than 20-year career in consumer products marketing and sales that has included assignments in Australia, Asia, the United States, Latin America and Europe. Most recently, he served as Chief Marketing Officer for Carlton United Brewers (CUB), Australia’s leading brewer ─ part of Foster’s Group ─ with a market share of more than 45 percent in the beer category.

At CUB, he oversaw the strategic reframing of Australia’s biggest beer brand Victoria Bitter to turn a decade of decline back into growth over the first quarter of its implementation.

Before CUB, he worked for Diageo for 13 years in a series of general management and marketing leadership positions on five continents, including General Manager, Innovation, Asia Pacific; General Manager, Germany/Austria/Switzerland; Marketing Director, Australia; Senior Vice President and Global Brand Director – Rums based in North America; and Marketing Director, Mexico.

Andy Gibson began his career in 1990, working for Mars/Masterfoods in Australia/New Zealand in a range of sales and marketing positions of increasing responsibility.

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