FDBusiness.com

Bacardi Appoints New Marketing Chief

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

Bacardi Appoints New Marketing Chief

Bacardi Appoints New Marketing Chief
February 08
11:06 2013

Bacardi, the largest privately-held spirits company in the world, has appointed Andy Gibson as Chief Marketing Officer (CMO) of Bacardi and President of Bacardi Global Brands (BGB). In these roles, Andy Gibson will be responsible for the overall leadership and strategic direction of the company’s portfolio of premium spirits brands.

He also will serve as a member of the Bacardi leadership team and report to Bacardi President and Chief Executive Officer Ed Shirley. Andy Gibson joins Bacardi in late April and will be based at the Bacardi Global Brands headquarters in London.

Andy Gibson.

Andy Gibson has achieved notable success during a more than 20-year career in consumer products marketing and sales that has included assignments in Australia, Asia, the United States, Latin America and Europe. Most recently, he served as Chief Marketing Officer for Carlton United Brewers (CUB), Australia’s leading brewer ─ part of Foster’s Group ─ with a market share of more than 45 percent in the beer category.

At CUB, he oversaw the strategic reframing of Australia’s biggest beer brand Victoria Bitter to turn a decade of decline back into growth over the first quarter of its implementation.

Before CUB, he worked for Diageo for 13 years in a series of general management and marketing leadership positions on five continents, including General Manager, Innovation, Asia Pacific; General Manager, Germany/Austria/Switzerland; Marketing Director, Australia; Senior Vice President and Global Brand Director – Rums based in North America; and Marketing Director, Mexico.

Andy Gibson began his career in 1990, working for Mars/Masterfoods in Australia/New Zealand in a range of sales and marketing positions of increasing responsibility.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements