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Bacardi Moves into Bourbon Category

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Bacardi Moves into Bourbon Category

Bacardi Moves into Bourbon Category
April 07
10:01 2015

Family-owned Bacardi, the largest privately held spirits company in the world, has expanded its portfolio of super-premium spirits with the acquisition of Louisville-based Angel’s Share Brands, including its subsidiary, Louisville Distilling Co and its Angel’s Envy brand. The deal marks the Bacardi’s entry into the bourbon category of the North American whiskey sector. The terms of the transaction were not disclosed.

“We have a clear strategy aligned to meet consumer needs in premium spirits and are building an even stronger portfolio through innovation and acquisition. The purchase of Angel’s Share Brands and the Angel’s Envy portfolio further reinforces our commitment to growing the super-premium spirits sector,” says Mike Dolan, chief executive of Bacardi.

Angel’s Envy Port Finished Bourbon, the flagship brand, is one of the top ten fastest growing super-premium bourbons in the United States. The American straight category as a whole has experienced a resurgence in the past five years with a nearly five percent growth rate while the super-premium American straight segment has grown nearly 10 percent during the same time.

Angel’s Envy will continue as a standalone operation, meaning the business structure, employee base, production, distribution, commercial and marketing activities will remain unchanged. Angel’s Envy’s new distillery and brand experience center in downtown Louisville is planned for a 2016 opening and will showcase the great tradition of Kentucky bourbon-making.


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