FDBusiness.com

Bacardi to Acquire PATRÓN Tequila For $5.1 Billion

 Breaking News
  • Carlsberg Group Delivers Strong First Half Carlsberg Group has increased operating profit organically by 14.2% in the first half of 2018 with all three of its regions – Western Europe, Asia and Eastern Europe – delivering very solid performances. Organic net revenue growth was 5.1%. Reported operating profit rose by 6.0% to DKr4.373 billion (€586.5 million), impacted by negative currency factors [...]...
  • Levi Roots Caribbean Snack Pots Launched by Aimia Foods Aimia Foods is introducing to the market ‘Levi Roots Caribbean Snack Pots’, a range of On the Go Instant Snack Pots, that consumers simply add hot water to and stir for ease of preparation. Using natural, clean ingredients, the products have an authentic, home cooked taste and incorporate the Levi Roots Caribbean vibe, flavours and recipes. Michelle [...]...
  • National Food & Drink Business Conference and Exhibition 2018 – Citywest Convention Centre, Dublin – Wednesday, September 5th The National Food & Drink Business Conference and Exhibition 2018, Ireland’s premier trade event for the food and drink processing, packaging, ingredients and logistics industries, is being held at the Citywest Convention Centre on Wednesday, September 5th, 2018. The theme of the 2018 National Food & Drink Business Conference and Exhibition is ‘Collaborating for an Innovative [...]...
  • 2 Sisters Outlines Transformation Agenda Ronald Kers, the new chief executive of 2 Sisters Food Group, has spelled out his vision for the future of the company. His first 100 days have been taken up with an assessment of the opportunities for the group and creating the new initiatives he plans to put in place. Ronald Kers comments: “2 Sisters can [...]...
  • General Mills Announces Significant Growth Across its UK Snacking Division General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3%[1] – equating to the size of London[2]. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: Triple Choc [...]...

Bacardi to Acquire PATRÓN Tequila For $5.1 Billion

Bacardi to Acquire PATRÓN Tequila For $5.1 Billion
January 24
10:14 2018

Family-owned Bacardi, the largest privately held spirits company in the world, is expanding its portfolio of premium spirits with a definitive agreement to acquire 100% ownership of Patrón Spirits International and its PATRÓN® brand, the world’s top-selling ultra-premium tequila. The transaction, which is subject to customary closing conditions, follows the successful relationship the companies have had for nearly a decade since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. The transaction reflects an enterprise value for Patrón of US$5.1 billion and is expected to close in the first half of 2018.

According to the most recent IWSR data, this transaction will make Bacardi the number one spirits player in the super-premium segment in the US and the second largest spirits company in market share by value in the critically important US market.

Tequila is one of the fastest-growing and most attractive categories in the spirits industry, with Patrón being the clear market leader in the super-premium segment. Super-premium brands continue to experience the fastest growth, and the trend is expected to continue.

Patrón is set to join an iconic portfolio that includes BACARDÍ®, GREY GOOSE®, BOMBAY SAPPHIRE®, DEWAR’S®, MARTINI®, and a premium tequila portfolio of CAZADORES® and CORZO®.

Family-owned Bacardi currently employs approximately 5,500 people, operates more than 20 production facilities, including bottling, distilling and manufacturing sites, and sells its brands in more than 170 countries.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 12, 2018Packaging Innovations & Luxury Packaging London 2018
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements