FDBusiness.com

Baileys to Increase Sustainability of Dublin Site

 Breaking News
  • Tyson Foods Completes Acquisition of Thai and European Businesses from BRF Tyson Foods, one of the world’s largest food companies and a recognized leader in protein, has successfully completed the acquisition of the Thai and European businesses from BRF of Brazil. The purchase includes four production facilities in Thailand, and one each in the Netherlands and the United Kingdom. These businesses build on the US-based company’s [...]...
  • Mondelez International Invests £4.7 Million into Reading Science Centre Mondelez International, home to some of the UK’s best loved brands including Cadbury Dairy Milk, Green & Black’s, OREO, Maynards Bassets, Trebor and Ritz, is investing £4.7 million into its UK food research and development programme. The investment at the company’s Reading Science Centre will support the development of new and improved chocolate, biscuit and [...]...
  • Continuously Cooked Product in Just 60 Seconds Interfood Technology is offering the versatile Power Heater system which can reduce traditional processing and cooking costs for higher value meat products as well as upgrade meat trim. The same system also offers flexible opportunities to enter the vegetarian and/or vegan markets. The Power Heater system is manufactured in Denmark by Source Technology and is available [...]...
  • Raisio to Invest €45 Million in New Healthy Foods Facility Finnish and international food company Raisio is investing €45 million in a production facility developing and manufacturing plant-based added value products. The investment is in response to the strong growth in demand for plant-based food, particularly in the European markets. The project is funded by the company’s strong cash position and cash flow. The investment [...]...
  • Bord Bia Opens Third Office in Asia Bord Bia (Irish Food Board) has opened a new office in Tokyo, Japan, bringing to 14 the number of international offices it has promoting the Irish food and drinks industry overseas. Through its Prioritising Markets – Opportunities for Growth study, Bord Bia has identified Japan as being in the top five priority markets for Irish [...]...

Baileys to Increase Sustainability of Dublin Site

Baileys to Increase Sustainability of Dublin Site
February 10
09:23 2015

Diageo and Enterprise Ireland have formed a €600,000 partnership to bring the Nangor Road site in Dublin, where the Baileys brand is produced and bottled, onto the next level of efficiencies. This includes up-skilling of employees and the site itself, to increase the sustainability of the brand. The partnership will also enhance the R&D element of this export driven brand with the ultimate objective being to increase the business and therefore grow the rural economy.

Baileys is the number one selling cream liqueur in the world and a major contributor to Ireland’s rural economy. The company, set up in 1974, uses over 250 million litres of fresh Irish milk annually and some 82 million bottles of Baileys are sold worldwide each year to 180 countries around the world.

Baileys is produced and bottled exclusively at the Nangor Rd. site since 1987 At the time of its launch, Bailey’s was considered a hugely innovative and radical products and it went on to inspire  an entire drinks category for cream liqueurs, however Baileys alone remains the single most successful spirit to be introduced in the past 40 years.

Colin O’ Brien, Managing Director of Baileys and Head of Supply with Diageo, says: “Baileys has always been an innovative product, back in 1974 it set itself apart in a market that was dominated by whiskey and stout, today it is a market leader because we bring together the very best of dairy and distilling while continually exploring new tastes our marketing approach, production, supply pricing and innovation strategies. Our partnership with Enterprise Ireland will ensure that we can continue to be a number one Irish brand that has appeal right across the world”

In 2014 Baileys sold 6.4 million cases with strong sales in Ireland, the UK, African and Latin American markets. Enterprise Ireland provide funding and supports for companies – from entrepreneurs with business propositions for a high potential start-up through to large companies expanding their activities, improving efficiency and growing international sales.

Michael Cantwell, Head of Enterprise Ireland Food Division said “The 600K partnership with Baileys is part of an Enterprise Ireland strategy that investing in product and process innovation to improve efficiencies and grow international sales. Baileys is an Irish brand with a global presence a reputation for excellence which showcases our high quality dairy and distilling sectors.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
  • October 17, 2019Future Food-Tech
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements