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Ball targets premium brands

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Ball targets premium brands

November 12
12:43 2011

Ball Packaging Europe is offering a range of aluminium bottles that can be filled on a conventional bottle filling line.

The new aluminium bottles offer Ball customers an eye-catching way to present their beverage brands and are especially well suited for premium brands.

They can be used on a normal bottle filling line, without time and cost-intensive retooling. The bottles are suitable for any drink and are closed with a standard crown cap. The extruded aluminium bottles will be available in 33 cl and 50 cl sizes from the start of 2012 and are being produced by Ball’s Aerocan division in the Czech Republic.

Ball has also further improved its multiple award winning beverage can resealing system. The Ball Resealable End+ can now additionally be used with all drinks that need pasteurizing, including fruit juice flavour energy drinks and (ice) teas.

From the outside, BRE+ is indistinguishable from the normal BRE. A new plastic mixture makes BRE+ resistant to higher temperatures. The laser-perforated label has the added function of conducting condensate formed during pasteurization on the inside of the plastic elements (not inside the can) to the outside. A first energy drink in a beverage can featuring BRE+ is expected to hit the German market at the start of 2012.

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