FDBusiness.com

Baltika Breweries Expands its Reach to the Democratic Republic of the Congo

 Breaking News
  • Orkla Moves into New HQ Orkla, the Nordic region’s largest branded consumer goods company, has moved into new headquarters in Oslo, Norway. The move marks a new era in the company’s history, with Orkla’s businesses in Norway now assembled under one roof. More than 900 Orkla employees are based in the new office premises. “The building we are now moving into is [...]...
  • New Heads For Carlsberg Group’s European Businesses Lars Lehmann has been appointed as Executive Vice President (EVP) for Carlsberg Group’s Eastern European region and as a member of the global brewer’s Executive Committee (ExCom). He will replace Jacek Pastuszka, who will change from EVP Eastern Europe to Western Europe, while current Western Europe EVP Chris Warmoth reverts to Group Strategy as EVP. Effective [...]...
  • Rising Prices Drive Irish Grocery Sales Growth The latest figures from Kantar Worldpanel show the Irish grocery market grew by 3.5% in the 12 weeks to 24 February 2019, putting the sector on a solid footing as the UK finalises preparations to leave the EU. After a prolonged period of deflation, an upward trajectory in grocery prices is making a significant contribution [...]...
  • New EU Rules to Ensure Fairness in the Food Supply Chain The European Parliament has approved a new set of EU rules that will blacklist practices, such as late payments for delivered products, late unilateral cancellations or retroactive order changes, refusal by the buyer to sign a written contract with a supplier and the misuse of confidential information. Threats of retaliation against suppliers, for instance delisting [...]...
  • Mondelēz International Invests in Prebiotic Functional Snacks Mondelēz International has taken a minority investment in Uplift Food, a US-based early-stage start-up focusing on prebiotic functional foods. This is the first venture investment the company is making as part of SnackFutures, the company’s innovation and venture hub aimed at unlocking snacking growth opportunities around the world. A key pillar of the company’s consumer-centric growth [...]...

Baltika Breweries Expands its Reach to the Democratic Republic of the Congo

Baltika Breweries Expands its Reach to the Democratic Republic of the Congo
July 19
12:13 2017

Baltika Breweries, part of the Carlsberg Group, has celebrated its 10th anniversary of supplies to Africa by launching exports to the Democratic Republic of the Congo. The first brand of the company to be available on the market will be a non-alcoholic malt drink Baltika 0 Grain.

The Democratic Republic of the Congo is the second largest country and the fourth most populous nation in Africa. The country is a former colony of Belgium – one of the global brewing hubs with a rich culture of beer consumption.

It was decided to launch the market rollout with the capital of the country – Kinshasa – with the population of about 15 million people. The non-alcoholic beverage Baltika 0 Grain will soon be available in popular retail chains Shoprite, Extra Plus and Kin Mart, in small retail at petrol stations and special wholesale sites. By the way, malt drinks Baltika 0 are also available in Burkina Faso, the United Arab Emirates, Iran and Pakistan. The popularity of the variety in the countries of the region has predetermined the choice of a product for the start of exports to the Congo.

Baltika Breweries has been the leader of the Russian beer market since 1996. Baltika owns eight breweries in Russia and a wide portfolio of brands. The company is a significant part of the Carlsberg Group and its region of Eastern Europe, which also includes Azerbaijan, Belarus, Kazakhstan and Ukraine. Baltika Breweries is the leading exporter of Russian beer, reaching over 75 countries.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements