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Barry Callebaut to Acquire Inforum in Russia

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Barry Callebaut to Acquire Inforum in Russia

Barry Callebaut to Acquire Inforum in Russia
October 10
12:23 2018

The Barry Callebaut Group, the world’s leading manufacturer of high-quality chocolate and cocoa products, has agreed to acquire Inforum, a leading Russian B2B producer of chocolate, coatings and fillings, serving many of the well-known consumer chocolate brands in Russia. This strategic acquisition will strengthen Barry Callebaut’s presence and production capacity in the high-growth Russian market, allow it to expand its market position, to leverage its value-adding Gourmet & Specialties business and to further increase market penetration in CIS countries and export markets.

Inforum was founded in 1989. The company started its business selling cocoa products. Sales revenue in 2017 was about RUB 5.1 billion (SFr86 million, €77 million). The company operates a production site in Kasimov, Ryazan Oblast (285 km southeast of Moscow) and employs more than 300 people, who will transfer to Barry Callebaut upon completion of the transaction.

After importing industrial and specialty chocolates to Russia since the late 1990’s, Barry Callebaut built a chocolate manufacturing plant in Chekhov, Moscow Oblast (60 km south of Moscow), which became operational in 2007, and also has a CHOCOLATE ACADEMY™ centera training center for professional users of chocolate – in Moscow. Barry Callebaut currently employs about 80 people in Russia.

The acquisition of Inforum will enable Barry Callebaut to significantly expand its presence and manufacturing capacity in Russia, the world’s second largest chocolate confectionery market in volume terms. Russia is a traditional chocolate market and has a consumption of 4.8 kg per capita according to Euromonitor. Growth rates in volume terms are significantly above the global chocolate confectionery market according to Nielsen1.

Antoine de Saint-Affrique, CEO of the Barry Callebaut Group, says: “Inforum’s heritage and local knowledge, combined with our innovation capabilities and international experience, will reinforce each other’s strengths. Together, we will be able to bring further excellence and innovation to the market and to serve Russian consumer chocolate manufacturers even better.”

The transaction is subject to regulatory approval and other closing conditions. Expected completion is by the end of the calendar year. The parties have agreed not to disclose any financial details of the transaction.

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