Beatson jar design spices up Atkins & Potts relaunch
Beatson Clark has provided a bespoke glass jar design for the relaunch of the Atkins & Potts range of sauces and condiments.
The new 200ml deco jar features a deep twist-off neck finish, and will be used for the Atkins & Potts range of condiments, jellies, relishes, chutneys and mayonnaise.
To celebrate seven years in the business, Atkins & Potts founders Nicola and Robert Young wanted to evolve their brand by consolidating their range in a new jar design with updated labels.
The new design combines those elements of the brand’s two previous jars that were most popular with the company’s customers, such as clean sides with no strong shoulders, in a shorter, wider jar which is easier to get a spoon into.
Charlotte Taylor, marketing manager at Beatson Clark, says: “Atkins & Potts use only the best ingredients so they wanted a jar with a clean finish and a premium appearance.
“This unique jar will make their product stand out on shelf and will give retailers another point of difference.”
Atkins & Potts is a speciality food brand sold through delicatessens and farm shops in the UK and exported to the United States, Hong Kong, Singapore, Germany and elsewhere.
Beatson Clark, with a turnover of £44 million and a production capacity of approximately 496 million units or 88,000 tonnes, specialises in providing glass packaging solutions for niche brands in the food, drink and pharmaceutical markets worldwide.
