FDBusiness.com

Bell Flavors & Fragrances EMEA Presents Solutions to Current Developments in the Vanilla Market

 Breaking News
  • Agrial Continues Strategic Expansion With German Dairy Acquisition Agrial, the French farming and food co-operative, is continuing its quest to create value for its dairy farmer members by acquiring German company Rotkappchen Peter Julich Group, a specialist in cow’s and goat’s milk cheeses. The acquisition of Rotkappchen Peter Julich Group, which owns three famous brands in Germany, furthers the growth strategy of Eurial, [...]...
  • €191 Million to Promote EU Agri-food Products at Home and Abroad The European Commission has adopted the 2019 promotion policy work programme, with €191.6million to be made available for programmes selected for EU co-financing – an increase of €12.5 million compared with 2018. €89 million will be allocated to campaigns in high growth countries such as Canada, China, Colombia, Japan, Korea, Mexico, and the United States. Some [...]...
  • Müller Removes Sugar With New Yogurt Culture Müller Corner, one of Britain’s best loved yogurt ranges, is set to reduce sugar by up to 9% and gain a creamier texture, thanks to the discovery of a new yogurt culture. Following a rigorous research and development process which involved access to more than 13,000 strains, Müller discovered that the combination of two specific yogurt [...]...
  • Mintel Launches Purchase Intelligence in the UK Mintel, the world’s leading market intelligence agency, has launched Mintel Purchase Intelligence, the newest innovation in product comparison technology, providing rapid, reliable consumer opinion on every reported new food and drink product in the UK*. Every day, Mintel benchmarks consumer reactions to new product launches so manufacturers, companies and brands can immediately understand and analyse what is [...]...
  • Discovery, Plant-Based and Alternatives Lead the Top Ten Trends For 2019 Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019. The connected world has led consumers of all ages to become more knowledgeable of other cultures, contributing to 35 percent growth of “discovery” claims, when comparing 2017 and 2016 new product launch [...]...

Bell Flavors & Fragrances EMEA Presents Solutions to Current Developments in the Vanilla Market

Bell Flavors & Fragrances EMEA Presents Solutions to Current Developments in the Vanilla Market
September 07
09:58 2018

Bell Flavors & Fragrances EMEA, one of the leading suppliers of flavours, botanical extracts and ingredient specialities, has introduced its ‘Authentic Vanilla Solutions’ as an answer to present challenges in the vanilla market. Its range of natural vanilla profiles allows for adjustments in product formulations without compromising on taste. They represent sustainable and cost-effective alternatives to all manufacturers in the food and beverage industry who struggle to compensate the current price for Bourbon Vanilla or face challenges in souring high-quality raw material.

Bell’s Authentic Vanilla Solutions
Market experts forecast continuing challenges for the price, quality and availability of Bourbon Vanilla on a global scale. Being a reliable and solution-orientated partner in the market, Bell offers a range of natural flavourings with remarkably authentic Bourbon Vanilla profiles. Throughout the process of creation, Bell combined the creativity and expertise of its flavourists with the implementation of market-relevant applications, while focusing on the challenges of the processors and manufacturers who use Bourbon Vanilla beans as an ingredient.

Centering the present market challenges Bell ensures valuable taste solutions to all manufacturers in the food and beverage industry that are among the ones most affected by volatility within the market. The variation of vanilla profiles has therefore been extensively tested in applications belonging to the sweet, dairy, bakery and ice cream segment and is available in powder as well as liquid physical state. The various natural flavourings do not only mimic the authentic taste of Bourbon Vanilla within product formulations. They are especially designed to substitute Bourbon Vanilla Extract, as they have a positive impact on the mouthfeel due to their characteristic and rich notes. Besides delivering taste experiences based on the gold standard of Bourbon Vanilla, Bell provides sustainable, cost-effective alternatives with diverse declaration options. This customer-orientated approach allows manufacturers to maintain current consumer prices without having to compromise on taste. Additionally, it allows for flexible reactions to the present challenges, as regulatory characteristics of existing market products that are of great importance for the end consumer may partly be kept.

Global Significance and Market Situation of Vanilla
Among consumers, vanilla is the most well-known flavour globally. It is closely linked to emotions, since beautiful moments and enjoyment are often associated. As an ingredient, vanilla is used in countless applications within the food and beverage industry. Especially in sweet products, such as ice cream, dairy products and baked goods, the taste of vanilla is an essential component.

In the recent years, the market situation of vanilla beans has been challenging. According to FAO (Food and Agriculture Organization of the United Nations) statistics the demand exceeds the quantities produced. By the end of 2017, the market situation became even more volatile: The price for Bourbon Vanilla has massively increased, as quantities became very scarce due to bad weather conditions in Madagascar. Additionally, the quality of vanilla beans sold currently on the world market does not match former standards. The concentration of vanillin in the vanilla beans available on the market has decreased while the content of water is too high and bears difficulties once stored.

As a consequence, most manufacturers in the food and beverage industry face challenges either because of the compensation of Bourbon Vanilla prices or the delicate sourcing of high-quality raw material, which requires new approaches on creating tasteful products based on cost-efficient, sustainable and natural ingredients.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 21, 2018expoSE European Asparagus and Strawberry Fair
  • November 27, 2018Health Ingredients Europe
  • November 28, 2018FOOD & LIFE
  • December 3, 2018P&P 2018
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements