FDBusiness.com

BENEO Launches Prebiotic Logo

 Breaking News
  • Lactalis Expands in Infant Nutrition With €740 Million Acquisition Lactalis Group, the international dairy group based in Laval, France, is acquiring the Nutritional business of Aspen Pharmacare for €739.8 million (R12.9 billion). The business being acquired supplies a wide range of infant nutritional and growing-up milk products across both the premium and value segments. It manufactures and markets well established quality brands, including S-26, [...]...
  • Thatchers Cider to Invest £14 Million in New Cider Mill Thatchers Cider, the family owned English cider producer, is to invest £14 million in a new cider mill at its Myrtle Farm site in Somerset to meet growing demand for its products. The company has applied for planning permission and, if granted, the new mill would come on stream in 2019. “This investment is about our [...]...
  • Coca-Cola Great Britain Teams Up With Premier League Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work [...]...
  • Barry Callebaut Completes $30 Million Capacity Expansion in North America Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has announced the completion of several expansion investments in three of its North American facilities located in St Hyacinthe, Quebec; Chatham, Ontario; and St Albans, Vermont. The investments amount to close to US$30 million and are in line with previously announced plans. Recent investments [...]...
  • Strong First Half From Hilton Food Group Hilton Food Group, the UK-based leading specialist international food packing business, has reported a 25.0% increase in turnover to £863.6 million and by 24.5% on a constant currency basis for the 28 weeks to 15 July 2018. Volumes increased by 12.7% reflecting growth in the UK, Ireland and Australia. Operating profit for the first half [...]...

BENEO Launches Prebiotic Logo

BENEO Launches Prebiotic Logo
December 07
09:49 2017

BENEO had double cause for celebration at this year’s FiE. As well as marking ten years of BENEO at the show, the company also launched a new on-pack logo to further support the promotion of digestive health and wellness achievable through its prebiotic chicory root fibres.

‘Digestive wellness’ is now proving ever more popular with consumers and has even been identified by nutrition trend commentator Julian Mellentin as the number one theme for 2018. With this in mind, BENEO has launched an on-pack logo, to be used in conjunction with the company’s exclusive health claim: “Chicory inulin contributes to normal bowel function by increasing stool frequency”, when BENEO Orafti® Inulin is used in a product.

The decision to launch a dedicated logo that can be used on-pack by its customers is supported by BENEO’s latest consumer research highlighting that two out of three respondents consider the term ‘prebiotic’ to be appealing. With the increased drive from consumers for on-pack transparency, the prebiotic logo enables manufacturers to communicate their products’ proven effectiveness even more clearly and attractively.

Originally launched at FiE 2007 in London, BENEO has built its business on a versatile portfolio of scientifically-backed functional ingredients that delivers a wide range of technical and nutritional benefits, connecting nutrition and health. Digestive wellness has long played a key role within BENEO’s functional ingredient research and new product concept development. From foundational fibre trials research in the early years to continuous in-depth studies, BENEO’s scientific journey has led to successful EFSA health claim approvals, including one exclusive health claim.

Dominique Speleers, Member of the Executive Board at BENEO, comments: “We are proud that over the past ten years we have focused on continuously building the scientific substantiation of our ingredients, also testing their potential through consumer studies and providing manufacturers with ingredients that meet today’s customer expectations. The next step for us is to enable our customers to communicate on pack the proven health benefits of our chicory root fiber offer to consumers.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
  • September 30, 2018Trade Fair for Butchers, Caterers and Meat Industry (Meat Expo)
  • October 1, 2018Poznan International Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements