FDBusiness.com

UK-based carton printer Benson Group has developed cartons for a new range of dessert products featuring Willie’s Chocolate.

The company worked with chocolate maker and entrepreneur Willie Harcourt-Cooze and his team, which included designers Brand Opus.

Benson Group marketing manager and head of design Nikki Clark said that the company suggested the use of a satin varnish instead of the matt varnish to create a denser look on the black of the carton.

“On the larger-sized carton it just gives that added contrast in both look and feel between the base black, the spot-UV gloss and the gold foil blocking,” Clark said.

According to Benson Group, the final cartons have come out following an initial carton and insert design, and input from Brand Opus on the window shape.

Gold foil blocking is added to the carton as a finishing touch of quality, using 460 micron Linofreeze board and 36 micron polyester window materials.The insert, which is printed one and two colours plus a gloss emulsion, has itself been glued to provide extra stability within the pack, allowing the product to sit comfortably within the carton.

The company has achieved a finish printed in four process colours and two specials, with the addition of two varnishes, including a satin touch varnish for overall feeling of quality and a spot-UV varnish to add a better look.

Using one of its Heidelberg XL105 presses, the company laid down its six-colour print and double coating in one press pass, and used low-migration inks, coatings and adhesives in order to prevent tainting the product.

A complex cut of the printed board provides for four window apertures in the finished carton, allowing the shopper to view the product inside, the company said.

“The company worked with chocolate maker and entrepreneur Willie Harcourt-Cooze and his team, which included designers Brand Opus.”